Unlike conventional stores, we has made flexibility the key feature of Heyshop. Items are displayed based on data analysis and comprise a wide range of categories and brands. The new concept store aims to continuously change the display type and recommend new products to the public. For example, heyshop may one day sell cosmetics, while tomorrow sell clothing. Therefore, the design adopts a simple and minimal style system.
The shop contains seven fitting rooms in the 200sqm area. The idea is to balance display with changing space and provide a place for friends to dress up and enjoy a physical shopping experience. The changing rooms align along the store’s open side as a row, located in the middle of the shop, dividing the entire store. Customers can pass through any one of the unused fitting rooms from one side to another, which means the original circulation space is also changing space. Overall, the design combines a uniquely modern way of shopping while still incorporating the enjoyable aspects of a traditional retail experience within a light and contemporary interior.
Moreover, in order to emphasize the concept of OMO, the online shopping elements were extracted and placed in the physical store, reminding and encouraging the customers to make online order when they have offline shopping. That makes the online merge offline a closed loop.
