Dutch artist levi van veluw continues his collaboration with luxury fashion house Hermès to design the window installations for the 690 and 691 madison avenue flagship store in New York. Passersby can peer into the windows as single garments such as shoes, a handbag and their new fragrance is framed with a meticulously detailed and vibrant background -like a view box- crafted from wood veneer.

In celebration of the Hermès annual theme ‘nature at full gallop’, the creative concept of the dynamic window installation draws on the idea of three-dimensional wooden versions of the signature Hermès scarves. Engaging with the brand’s equestrian tradition, levi van veluw’s designs further celebrate the launch of galop d’hermès, the newest fragrance dedicated to women.