Henry’s* is a hidden bar named after Henry Pierre Heineken. He was a scientist who gained his doctorate in chemistry in 1914 and joined the Heineken board the same year. Throughout his career, Henry was passionate about science and chemistry. Amongst others, he set up a laboratory in the Amsterdam brewery.
This bar is an homage to Henry. It’s located inside the Heineken Experience and part of the Heritage Floor, where the Heineken Collection has its archives. The visit is an experience in its own, from the beginning to the end:
Enter Henry’s via an exhibited poster and experience Henry’s legacy through the design of the bar and his drive for discovery. Real artefacts from his time are used for the décor, like his microscope and a black and white visual of the lab crew. Take a seat at the golden messing bar that is rounded to allow interaction with the guide, a true beer professor. Five costume made draft columns are designed to serve different beers form the Heineken portfolio, which are paired with matching bites. Each beer has an accompanying scent that can be explored with the Erlenmeyer flasks on the wall.
At Henry’s, interaction is as important as surprises. The panel walls can be turned around and will transform into blackboards, to enhance the tasting story. All walls are covered with ribbed buxkin, recycled leather which doesn’t only give a luxury finish to the bar but also provide better acoustics.

*Henry’s visit is part of the Heineken Experience VIP tour.