The Henderson Land Group has launched LUMINA, a brand promoting a new urban lifestyle, and the first project, Henderson LUMINA GUANGZHOU, opened on December 28, 2022.
NOMURA was responsible for video planning and production, with the aim of creating a space where customers can "enjoy the brand experience while being entertained."

This included creating a symbolic space using ribbon-shaped LEDs in the atrium that spans the shopping center's five main levels, as well as an LED tower space featuring star-shaped logos on the rooftop that extends outdoors. The 130-meter-long double-sided ribbon-like LEDs wrap around the atrium space, allowing customers to experience the brand by simply moving up and down the escalators. Additionally, on the rooftop, 15 LED towers with star-shaped logos were installed in a manner reminiscent of the Milky Way, where Vega and Altair meet, with video and interactive effects carried out at each location.

By providing visitors with a fun brand experience on a daily basis, the aim is for the facility to become indispensable for both customers and the local community, allowing all to move forward together toward the future.

This project, which started in 2019, overcame the challenges presented by the COVID-19 pandemic, and took four years to complete, finally opening in 2022 in Guangzhou, China.