China, 1, Yue Xiu Qu, Guang Zhou Qi Yi Lu, 1号CN 广东省 广州市 邮政编码: 510115
The Henderson Land Group has launched LUMINA, a brand promoting a new urban lifestyle, and the first project, Henderson LUMINA GUANGZHOU, opened on December 28, 2022.
NOMURA was responsible for video planning and production, with the aim of creating a space where customers can "enjoy the brand experience while being entertained."
This included creating a symbolic space using ribbon-shaped LEDs in the atrium that spans the shopping center's five main levels, as well as an LED tower space featuring star-shaped logos on the rooftop that extends outdoors. The 130-meter-long double-sided ribbon-like LEDs wrap around the atrium space, allowing customers to experience the brand by simply moving up and down the escalators. Additionally, on the rooftop, 15 LED towers with star-shaped logos were installed in a manner reminiscent of the Milky Way, where Vega and Altair meet, with video and interactive effects carried out at each location.
By providing visitors with a fun brand experience on a daily basis, the aim is for the facility to become indispensable for both customers and the local community, allowing all to move forward together toward the future.
This project, which started in 2019, overcame the challenges presented by the COVID-19 pandemic, and took four years to complete, finally opening in 2022 in Guangzhou, China.
Henderson Lumina Guanzhou - Ribbon LED Project
Nomura Co.,Ltd
Bronze
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Josse Popma
Partner
at Popma ter Steege Architects
Well executed but misses meaning....
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5
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Katie Mitchell
Managing Director
at Seen Studios
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5
5
5
5.25
Arthur Guimarães
Chief Executive Officer
at Arthur Guimarães Architects
Interesting use and conception of t...
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8
7.5
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7.13
Burton Baldridge
Founder
at Baldridge Architects
7
5
7
5
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Xuechen Chen
Architectural Designer
at X.C Studio
The lighting and LED elements creat...
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6
6.25
Serhii Makhno
Founder
at MAKHNO Studio
6
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7
Zizhao Li
Cofounder and Chief Designer
at DSC · Design
8
7
7
7
7.25
Pooja Shah-Mulani
Partner and Design Director
at LW Design
Very interesting use of LED in a sp...
8
7
7
3
6.25
Mark Eric Magno
Principal
at Aedas Interiors
6
6
7
5
6
Suvi Saloniemi
Head of Exhibitions
at Finnish Museum of Architecture and Design Museum
5
5
5
5
5
Wenqing Zhou
Founder
at Add Culture & Creative Development
7.87
6.96
7.57
7.45
7.46
Mike McGirr
Managing Partner and Design Principal
at red design
7.02
7.11
7.02
5
6.54
Anna Gitelman
Associate Professor
at Suffolk University
7.5
5
7
5
6.13
Jessica Adkins
Brand Experience Design Lead Europe
at M Moser Associates
6.5
6.5
6.5
5
6.13
G S Mahaboob Basha
Cofounder
at Taliesyn
5
6
6
5
5.5
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Harkaran Singh Boparai
Founder
at Space 5
6.54
6.33
6.33
5
6.05
Yan Zhang
Cofounder
at say architects
6
6
6
5
5.75
Jianan Shan
Cofounder
at say architects
7.33
7.13
7.64
6.92
7.26
Designer
Client
Henderson Land Group
Floor area
400 ㎡
Completion
2022
Social Media
Finishes
