The H SPACE pavilion design utilizes intersecting and overlapping three-dimensional lines, inspired by the concept of " Between Movement and Shadow," shaping the idea of "Moving Together" while integrating the philosophy of "In-Between" and "Personalization."

The exterior features travel-themed window displays that blend iconic architecture and camping scenes, covering four key themes: travel, city, technology, and lifestyle. This aligns with the HEGII brand philosophy, emphasizing warmth, interaction, humanity, and the future.

Inside, the pavilion employs interwoven and overlapping structures to enhance spatial depth and visual tension. Each area stands independently yet seamlessly connects, integrating the visitor's journey into the structure, guiding them through an immersive exploration.

Light and shadow design transcend two-dimensional boundaries, reinforcing the "H" super symbol as a lifestyle concept. The space serves as a medium for multidimensional connections, where brand culture and spatial aesthetics harmonize in an artistic layout, achieving a deep fusion between brand identity and spatial experience.