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H.E.A.T Cosmetic Experience Store

Leaping Creative

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
4.91
5.55
5.18
4.82
5.11
Lorcan O'Herlihy
Lorcan O'Herlihy Founder, Design Principal at Lorcan O'Herlihy Architects [LOHA]
5
5
4
5
4.75
Nic Granleese
Nic Granleese CEO and Cofounder at BowerBird
5
6
5
5
5.25
Simon Goff
Simon Goff Founder and Director at Floor_Story
7
6
6
5
6
Ting Yu
Ting Yu Chief Architect at Wutopia Lab
4
5
4
5
4.5
Julio Kowalenko
Julio Kowalenko Cofounder at Atelier Caracas
3
6
4
5
4.5
Frank Lee
Frank Lee Founder and President at Shanghai Fengyuzhu Culture Technology
5
6
5
5
5.25
Janne van Berlo
Janne van Berlo Founder at Atelier van Berlo
5
6
6
5
5.5
Tobias Geisler
Tobias Geisler Cofounder at VAVE Studio
3
5
5
4
4.25
Nathan Watts
Nathan Watts Creative Director at Interstore
5
5
6
4
5
Jeff Yrazabal
Jeff Yrazabal President at SRG Partnership
5
5
5
5
5
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
7
6
7
5
6.25
Client
H.E.A.T
Floor area
270 ㎡
Completion
2020

Based on the concept of "cosmetics intelligence agency", the design team depicted H.E.A.T as a sophisticated agency dedicating to collecting the latest cosmetics intelligence and presenting qualified products to customers after carefully monitoring and screening. Customers can independently perceive and obtain cosmetics information they need while visiting the store. More than a retail store, the space also provides novel scenes that enable customers to explore freely. The space utilizes a variety of materials flexibly. The appliance and recombination of different materials creates a rich sense of layering in the overall space and functional areas, which also creates different experience rhythms for customers. The original space featured deep L-shape with the retail area located near the end, which was not conducive to customers' in-depth exploration. Referring to the space characteristics of "intelligence agency", Leaping Creative embedded an arched tunnel to link various functional areas, so as to naturally form a smooth experience line with spatial exploration and purchasing activities.