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HAYDON Beauty Collection Store

Tomshi & Associates

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
6.55
6.19
6.78
4.73
6.06
Ye Hui
Ye Hui Founder & Design Director at JG Phoenix
6
6
5
5
5.5
Pauline Roussel
Pauline Roussel Cofounder and CEO at Coworkies
Thanks TOMSHI & ASSOCIATES for subm...
7
7
6
4
6
Jewy Liang
Jewy Liang CEO at CION
7
6
7
5
6.25
Mario Brown
Mario Brown Design Director at Landor&Fitch
7
7
7
3
6
Emma Morley
Emma Morley Founder and Creative Director at Trifle*
6
5
6
5
5.5
Gregory Melitonov
Gregory Melitonov Partner at Taller KEN
5
5
5
5
5
Federica Pellazza
Federica Pellazza Retail Designer at Federica Pellazza
I love the unexpected combination b...
7
6
8
5
6.5
Winai Chairakpong
Winai Chairakpong Principal at b | u | g studio
At the first glance it look like a...
7.5
6.5
7.5
5.5
6.75
Lucas G Martin
Lucas G Martin Global Creative Director at Flex by JLL
5.81
5.81
5.67
5.67
5.74
Javier Deferrari
Javier Deferrari Cofounder and Director at Deferrari+Modesti
I really appreciate the poetics of...
7
6.5
7
5
6.38
Aviva Maya Shulem
Aviva Maya Shulem Founder / part-time faculty at AMS Design / Parsons School of Design
6.34
6.68
7.42
5
6.36
Wenchian Shi
Wenchian Shi Architect, Urbanist and Partner/Studio Director at MVRDV/MVRDV Asia
5.88
6.93
7.93
3.69
6.11
Elisa Pardini
Elisa Pardini Director at Pardini Hall Architecture
very futuristic, i do appreciate th...
6.88
6
7.02
5
6.23
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
6.74
6.31
7.24
5.1
6.35
Björn Asmussen
Björn Asmussen Director and Executive Architect at 3Deluxe
7.1
6.1
7.88
4.02
6.28
Client
Haydon
Floor area
500 ㎡
Completion
2020
Creative Director
Tomshi
Designer
Trevor Zhang
Designer
Shirley Lin
Designer
Winco Zhang
Designer
Zuming Liu

The brand of HAYDON is inspired by the mysterious celestial body "Black Hole", which is located in the infinite space and attracts all things to flow into the unknown realm with a powerful gravitational field. The brand uses the concept of black hole to break the definition of beauty, and uses artistic sense and technological power to build a black hole-like experience space. 

As a representative of the emerging destination economy business brand, it brings together the most representative and individual beauty brands in the world. It has an irresistible and powerful attraction to the young consumer group, just like HAYDON, which attracts consumers into this mystery. A colorful beauty world. 

The design style of the HAYDON is simple, using the most concise architectural language to integrate with the surrounding Lingnan architecture. The facade uses the design technique of optical illusion, and each module is cut obliquely. From the front, it looks like a mysterious box, using black hole stone material, showing the architectural aesthetics by the golden ratio. The gray tone is also in harmony with the original Beijing Road characteristic Lingnan architecture. 

The entire space presents an international and cutting-edge trend. The reconstructed and upgraded Beijing Road Pedestrian Street adds a beautiful architectural landscape. Continuing the prosperity of Beijing Road for a thousand years, the HAYDON will create a new classic chapter.