HAUS introduces a groundbreaking multi-sensory journey - designed by Golden Goose with the collaboration of Dotdotdot - that transcends the traditional boundaries of physical and digital realms. The brand's new HAUS in Marghera expands upon this journey, offering an immersive and emotional experience where visitors encounter Golden Goose’s values through video art, interactive installations, and a syncretic light and sound design that pays homage to the people and story behind the brand. The HAUS space transforms into a theater where Golden Goose communicates its values through an innovative user journey entirely designed by Dotdotdot and the brand, providing a unique experience. This approach challenges conventional norms and invites visitors to explore the brand's values through a new lens.

The journey unfolds in three acts, blurring the boundaries between physical and digital, immersing visitors into the brand's universe through a multisensory experience. In the entrance hall, tablets activate via visitor face detection. Upon entering the first room, within a tunnel of lights, visitors unearth company keywords by positioning themselves in front of certain totems, with sound mirroring their movements through speakers. The journey further unfolds with a profound immersion in an interactive room that dynamically adjusts to the visitor, endeavoring to narrate the brand's origins—the Venetian canals—before soaring above the city toward a starlit sky. The concluding room, the echo, showcases physical totems activated by user presence, embodying Golden Goose's brand vision.

At the core of HAUS's design, Golden Goose and Dotdotdot have integrated physical and digital elements, ensuring a functional and user-friendly experience. Each aspect of the journey, from the interactive installations to the immersive soundscapes, is meticulously designed to respond to the presence and engagement of visitors. The architecture of HAUS not only captivates with its creativity but also ensures that every interaction is intuitive and effortless, enhancing the overall experience.

In its commitment to sustainability, HAUS strives to minimize the use of materials while creating an interactive experience.
The interconnected and immersive design and technology take center stage in the HAUS project. By prioritizing human interaction, HAUS endeavors to create meaningful connections that resonate with visitors.