For the Hansgrohe Group we designed the trade fair presence for the world's leading trade fair ISH 2019 in Frankfurt am Main. The two valve brands Hansgrohe and Axor presented themselves in an impressive overall appearance.
The main theme was the "Digital Megacity" concept, which picks up digitization as a ubiquitous trend and the company's role as a global player. The designers created two spacious brand name houses, which are located on a central boulevard and lead into a hospitality area. The large-scale urban architectural language pursued its own design approaches. Carefully selected, high-quality materials underlined the character of the two brands and the high quality of the fittings.
For Hansgrohe, we chose a translucent, partly backlit façade, using light shades and natural materials inside, thereby fulfilling the brand promise of human closeness. The focus was on the multi-sensory shower experience "RainTunes", in which via App different spray types with light, sound and scent can be combined to different scenarios.
The luxurious design-oriented brand Axor presented itself with a black-matt façade intersected by bands of light. Contrasting lighting created interior museale stagings: the design series "Axor Edge" by french designer Jean-Maire Massaud was the focus of a high-quality marble bathroom ambience.