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Hangzhou Vanke - Qiantang Oriental Co-Life Experience Center

ONE-CU Interior Design Lab

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.00
6.25
5.50
5.17
5.48
Simon Goff
Simon Goff Founder and Director at Floor_Story
5
7
6
5
5.75
Nathan Watts
Nathan Watts Creative Director at Interstore
5
6
6
5
5.5
Frank Lee
Frank Lee Founder and President at Shanghai Fengyuzhu Culture Technology
5
7
5
6
5.75
Ting Yu
Ting Yu Chief Architect at Wutopia Lab
5
6
4
5
5
Janne van Berlo
Janne van Berlo Founder at Atelier van Berlo
5
6
6
5
5.5
Nic Granleese
Nic Granleese CEO and Cofounder at BowerBird
6
6
6
5
5.75
Lorcan O'Herlihy
Lorcan O'Herlihy Founder, Design Principal at Lorcan O'Herlihy Architects [LOHA]
5
6
6
5
5.5
Tobias Geisler
Tobias Geisler Cofounder at VAVE Studio
4
7
5
6
5.5
Doris Sung
Doris Sung Principal/Director of Undergraduate Programs at DOSU Studio Architecture/USC School of Architecture
5
5
5
5
5
Jeff Yrazabal
Jeff Yrazabal President at SRG Partnership
5
5
5
5
5
Julio Kowalenko
Julio Kowalenko Cofounder at Atelier Caracas
5
7
6
5
5.75
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
5
7
6
5
5.75
Client
Hangzhou Vanke
Floor area
850 ㎡
Completion
2020
Design director

Realizing the transformation from individual needs to humanistic belonging is the new definition of composite scene sales center. The design team and Hangzhou Vanke proposed this new idea of sales center, which is committed to providing a better life experience. A single sales space gradually evolves to meet the needs of social public services; the traditional guide and explanation gives way to brand service recognition and community life experience; the service relationship with customers has also transitioned from split-level to parallel-level. On this basis, the project is built around the life theme that "food and books can't fail to live up to". The 1F mainly accommodates three scenes themed on coffee, books and food, complemented by display and negotiation functional areas. The design breaks the stereotype of sales centers, and tries to guide user behaviors via spatial experiences. Various combinations of furniture are subtly arranged in the space, to trigger behaviors. The design team adopted large bookshelves to replace walls, to form gentle interfaces. Those interfaces connect different functional areas on 1F and 2F, and separate yet link up spatial scenes, to attract visitors to explore and encounter the unexpected. Several openings are carved out on bookshelves, to enhance fluidity and transparency of the space, enrich viewing angles, evoke people's curiosity and stimulate them to explore the space.