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Hana Bank

INTG.

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Yongjoon Choi
Yongjoon Choi
Yongjoon Choi
Yongjoon Choi

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.86
6.00
6.00
4.28
5.53
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
6.5
7.5
7
6
6.75
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
6
6
6
5
5.75
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
5.5
6
5
5
5.38
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
6
7
7
6
6.5
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
6
7
6
5
6
Lucy Bagshaw
Lucy Bagshaw Project Director at Tp Bennett
5.5
7
6.5
5
6
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
6
6
6
5
5.75
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
5
4.5
5
5
4.88
Asif Din
Asif Din Sustainability Director at Perkins&Will
6
7
6
5
6
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
5
7
5
5
5.5
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
6
6
6
5
5.75
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
6
6.5
6
5
5.88
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
5
6
5
5
5.25
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
5.5
5.5
6
5
5.5
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
6
6
6
5
5.75
Klein Dai
Klein Dai CEO at Algebraist Brand Management
6
5
6
5
5.5
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
5.25
7
6
5.5
5.94
Woody Yao
Woody Yao Director at Zaha Hadid Design
5
6.5
5
5
5.38
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
3
3
3
3
3
Designer
Client
Hana Financial Group
Floor area
1104 ㎡
Completion
2021
Social Media
Instagram

As a leading bank in Korea, Hana Bank is heavily invested in design to transform itself to adapt to a new digital era. All banks have entered a new phase with mobile and internet banking, forcing offline bank branches to come up with a new identity. Hana Bank’s private banking division wanted to change their old generation service and design. Hana Bank’s private banking lounge is based in Yeouido, a leading CBD in Seoul. With 1,104 sqm size, it has two stories for normal customers and VIP Zones. 

Intg discovered that in a highly digital environment, customers still visit bank branches to handle complicated tasks which accompany an emotional burden. We felt the offline branch should focus on essential services of the bank such as protecting assets and counselling on investment. For VIP Zones, Intg focused on offering exclusivity to enhance customer loyalty. It is designed to melt digital into analogue with an emphasis on tangible experience. 

When you enter, you face the floating meeting room in the centre of the space. While traditionally bank branches hide meetings room into corners, we placed them in the middle to make customers feel valued. The floating meeting room on the blue sand is modernized with classical and oriental elements. It is designed to subtly reflect the way people enter the living space after stepping a stone in traditional Korean houses. Separate meeting rooms are placed like islands similar to the Hanok structure. We chose hard metal material which comes to mind when thinking of a bank safe as the main material. By making metal curved, we brought softness from cold material. 

The contrast between blue sand, stone, and metal maximizes the material aspect of the space and creates an artistic atmosphere. The contrast between material and design language brings balance. As the result, while giving a new sensibility, it brings a sense of retreat and rest.