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Haagen-Dazs & LOUNGE

Kii inc.

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Designer
Kii inc.
Client
Haagen-Dazs Japan
Floor area
170.00 ㎡
Completion
2017

“Lounge Space made of Black & White” A space design for the sampling event of Haagen-Dazs Cookies & Cream which was held to celebrate its 25th anniversary. A lounge space for grown-ups. It’s the core target of the product. Inspired by the colours of the product, we decided to divide the whole room into 2 colours, Black(Cookies) & White(Cream). Floors, walls, beams and furniture. Everything was made of Black & White to create the best space to enjoy eating the product. Bright light and linear design were applied to the white room and soft light and curved design to the black room. Moreover, in order to bring more fun to eat ice cream,we utilised dishes and cutleries as materials to decorate the room. Two opposite spaces made of only black & white and the golden object “&” which connects those two rooms, successfully created the experience where people can feel the happy encounter of Cookies(black) & Cream(white).