The Burning Bar is a pop-up bar restaurant in central Lille. This place open to the public provides a 360° experience based on the Grimbergen brand and its history.
It contains eight rooms and two outdoor areas, planned and produced to bring the Burning Bar to life day and night alike. Our task was to design, decorate but above all, stage and establish links between each of the eight areas, all inspired by rooms in the Grimbergen Abbey (which we explored on a recce trip, when we also met the monks), so that we could create a place full of meaning and history.
Our aim was to give the bar concept a powerful dramatic, artistic and historical aspect while modernising the brand image through our stage design. When they come through the entrance arch –strikingly recognisable from a distance, with its "charred" appearance and hanging hops – visitors are drawn into the outer corridor that opens before them and find the tailor-made "ash" totem, the venue's trademark, which entices them to explore the concept further. Our artistic staging takes visitors through outdoor and indoor areas where both the design and accessories convey the values and history of a "modernised Grimbergen Abbey".
Grimbergen Burning Bar
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