The GOODLIFE OFFICE was designed for the headquarters of GOODLIFE, a venture company that has been revolutionizing the real estate business with AI technology. I IN’s vision was to create a futuristic and welcoming shared space that expressed the company’s progressive approach to its services while bolstering its image as a trustworthy contender in its industry. Key to the design was the application of light in the three colors of GOODLIFE’s logo to actualize brand identity within a space.
At the entrance, a white sculptural work of the company logo is lit in the brand colors of red, blue and green. Using indirect lighting, the colors emanate from within, both emphasizing and softening the logo’s angled form. Beyond the entrance lies an open-plan lounge, an ambient space for employees and guests to mingle, relax and converse. Bespoke clean-lined furniture in neutral black and white and long horizontal pendant lamps are arranged to echo the monochrome striations of the space’s carpeting. The ceiling is purposely exposed, providing a visual contrast of mechanical with sleek and allowing the elongated lamps to appear positioned low. As if suspended in mid-air, the lamps’ tubular forms are left with open ends, so that light appears like the dots and dashes of sci-fi star streaks at warp speed. Amplified by their reflection in a wall mirror, all these flowing lines accentuate perspective, giving the impression of time visually accelerating through the stationary space.
All furnishings are monochrome — I IN uses lighting alone to bring color, ambiance and GOODLIFE branding into the space. By day, natural light brightens and expands the area. As the sun dips, colored lighting sets a different, more intimate, mood. As if frozen in a temporal dimension, a vast grey granite counter becomes a focal point of the lounge, the lines of the room all pointing towards it. The counter’s monumental form highlights the quality of its grainy stone, giving it a powerful monolith-like presence. Directly above, three strips of light in GOODLIFE’s official colors — red, blue and green — infuse the area with their glow, creating an abstract manifestation of the company’s brand identity. From a distance, their different hues are visible, reflecting off surrounding surfaces — the white walls, silver textiles in the ceiling, and other furnishings — and subtly blending into each other. At the counter, the primary colors combine to produce a white light that employees and guests can comfortably read or work under.
Designed around the relationships between light, color and materials, the GOODLIFE OFFICE offers a new kind of work environment, one that is functional, and relaxing, but also visually dynamic.