Designed to feel like a child’s dream room, the first ever Golden Goose Kids store opens its doors in Dubai as a space tailor-made to their little world: the Golden Bedroom. But...think BIG. Unexpected architecture, immersive design, and large-scale storytelling invite awe from the moment you enter. Anchored by an oversized bed as its central architectural statement, the space unfolds like a childhood fantasy, from custom monumental toy sculptures to limitless building blocks and books, every detail is designed to shift perspective and immerse little ones in a world that’s entirely theirs.

Warm, vintage-inspired finishes create a space that feels both comforting and elevated, while walls come alive with custom-designed wallpaper that depicts a cosmic dreamscape. Here, kids are the protagonists of their own dreams where the rule is: Play Big. Dream bigger.

The spatial storytelling continues with a hidden under-the-bed zone, tucked behind a floating curtain, a subtle architectural trick that transports kids into a world of secret adventures and hands-on creativity. A powerful nod to the childhood magic of hiding under the bed to dream, imagine, and play. Interactive stations like the Co-Creation Table and the creative Play Walls are designed for learning and self-expression, inviting kids to become artists, creators, and Dreamers. Making its debut is the Golden Goose Kids’ mascot: Goldy, a fluffy little goose stuffed animal that makes the perfect gift, or perfect friend that can be made unique with Co-Creation.

The fun area transforms the space into adventures: from birthday celebrations to everyday family shopping, it’s a multifunctional environment that evolves from retail into storytelling, from playground to workshop. The Golden Goose Kids store is a universe where design empowers imagination. It’s a gateway to a world that belongs to little Dreamers.