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Golden Goose Bangkok Emporium Emquartier

Golden Goose

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Younique Cafe Exclusive Merchandising and Led Wall Installation - Courtesy of Golden Goose
Store Details - Courtesy of Golden Goose
Store Details - Courtesy of Golden Goose
Younique Cafe Exclusive Merchandising and Led Wall Installation - Courtesy of Golden Goose

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.99
6.93
6.60
5.53
6.26

The first Younique café in the heart of Bangkok, Thailand, marks a significant new concept for Golden Goose, as it expands the brand's Co-Creation experience with unique F&B personalization within the immersive in-store café.

The space instantly hints at the new hybrid format which combines a café and a retail store. A striking geometric pattern of gold cups leads to the entrance of Younique. Muted grey tones complemented by warm golden accents create an inviting space for new Co-Creation experiences. To the café experience is an eye-catching horseshoe brushed metal counter, guiding clients through the immersive café journey, whether” to stay” or “to go” in surprising, unexpected ways. Younique is a luxury coffee retreat and an ode to savoring life's finer things.

From personalizing the signature Golden cup with surprise “mood” messages, sharing memories in good company, and tasting new flavors that celebrate the brand’s Italian heritage. Each new café opening introduces an exclusive Local Signature, highlighting the distinct character of the city.

Moving into the store, the space features an artisanal lab dedicated to Co-Creation. Here, Dream Makers – the brand’s artists and artisans – help clients translate their creative visions into the most unique and personal items to wear.