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Gogoland

Informal Design

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The street-facing facade of the box is designed to function as a reception area, creating an open and inclusive community atmosphere. - Zhang Chao
This design allows for a bright, open, and relatively independent overall space, ensuring that every room can enjoy natural light and ventilation and harmoniously integrates with the surrounding architectural and natural environments. - Zhang Chao
Both ends of the pet social space are enveloped by large glass partitions and glass folding doors. When these doors are fully opened, the adjacent garden merges with the indoor activity area immediately. - Zhang Chao
The street-facing facade of the box is designed to function as a reception area, creating an open and inclusive community atmosphere. - Zhang Chao

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.33
7.94
7.64
7.63
7.64
Laura Guido-Clark
Laura Guido-Clark Founder at Love Good Color
Harmonious interior with fun pops o...
8.03
8.24
7.97
8.17
8.1
Nataša Stanaćev
Nataša Stanaćev Founding Partner at Stanaćev Granados
Love how the project animates the t...
7.5
8
7.5
7
7.5
Shaikha Al-Sulaiti
Shaikha Al-Sulaiti Founder at Shaikha Al Sulaiti
Designing with the animals as the c...
8.5
8
8
8
8.13
Maria Felicitas Navia
Maria Felicitas Navia Founder at OHIO Estudio
Beautiful approach to designing for...
8.16
8.16
8.11
8.71
8.29
Xinglin Lee
Xinglin Lee Founder and Creative Director at c.dd
Combining the terrain with the surr...
8.5
8
7.8
8
8.08
Hui Xie
Hui Xie Design Director at ACE Design
8
8.8
9
9
8.7
Matthew Senkowycz
Matthew Senkowycz Cofounder at Loom Atelier
good balance of aesthetics with fun...
6
8
7
8
7.25
Amalia Ramírez
Amalia Ramírez Founder and Design Director at ar_ea
6
7
6
6
6.25
Angela Lindahl
Angela Lindahl Cofounder at Yatofo Creatives
6
7
7
6.6
6.65
Matyas Simonyi
Matyas Simonyi Creative Director at Tom Postma Design
7.23
7.64
8.16
7.02
7.51
Alda Ly
Alda Ly Founder and Principal at ALA Studio
8
8
7.5
8
7.88
Simon Hamilton
Simon Hamilton Founder at Simon Hamilton Creative
6.81
7.82
6.58
5
6.55
Lyanne Oosterhof
Lyanne Oosterhof Senior Interior Architect at Mecanoo
I like it a lot from all aspects! F...
8
8
9
9
8.5
Roman Vrtiška
Roman Vrtiška Cofounder at Vrtiška & Žák
6
8
7
8
7.25
Shuhei Aoyama
Shuhei Aoyama Founder and Director at B.L.U.E. Architecture Studio
It achieves a refreshing and welcom...
7.2
8.5
8
8
7.93
Client
Gogoland
Floor area
300 ㎡
Completion
2023
Budget
RMB 450,000
Furniture

Through thoughtful design approaches, Informal Design has integrated human-pet bonding with the surrounding natural environment, resulting in a natural social space themed as a pet paradise.

Innovation:
Slight green adornments are adopted to enhance the overall ambiance of the space, echoing the vibrant brand colors scattered throughout like leaves. Starting from the touch of green at the entrance, design elements inspired by pets' paws appear throughout the space at random, symbolizing the footprints left by the joyful running of pets.

Creativity:
All functional rooms are housed within two rectangular boxes. The box body incorporates glass partitions to create a complete separation between the pet social space and the pet service space, while still maintaining a visual connection between the two zones. This design allows for a bright, open, and relatively independent overall space, ensuring that every room can enjoy natural light and ventilation and harmoniously integrates with the surrounding architectural and natural environments.

Functionality:
The entrance is strategically set back to form a U-shaped foyer, which creates an iconic identity and a buffer between the entrance and the ramp. The pet social space is arranged right in front of the entrance, while the pet service area is placed on the left. To accommodate various spatial functions and the opening time, the design team has incorporated three doors around the right pillar. These doors can be opened in different combinations to cater to different operational needs, as well as the needs of pets and guests at any given time.

The furniture pieces are specifically designed to create a soothing environment for pets, particularly those who are visiting for the first time. The fixed benches along the wall are supported by lamp stands, while also leaving enough space underneath for puppies to find solace and comfort in unfamiliar surroundings. The space under the benches allows for unobstructed space to play, giving pets the freedom to roam and explore.

The chairs are designed to resemble a cozy den, with the option to attach an acrylic box underneath for temporarily housing cats and dogs. The chairs feature specially designed accessories on the sides including dog leash holders and cup holders. The backrest of the chair is adjustable both forward and backward so that either side can be flexibly used for seating.

Sustainability:
The existing architectural skin was preserved, complemented by the cement concrete floor and the gray pebbledash wall facing the street. The interior features a harmonious blend between the warm marine plywood wall veneers and pure white textured paint. These skillfully selected materials seem to growing from the old house, nestled among greenery and wrapped in sunlight.