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Globon Sleep Innovation Center

Storm Design

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
6.31
5.85
6.46
4.69
5.83
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
8.38
8.17
9.38
7.95
8.47
Stefan Weil
Stefan Weil CCO at Atelier Markgraph
6.44
6.67
6.33
6.31
6.44
Avşar Gurpinar
Avşar Gurpinar Assistant Professor at Istanbul Bilgi University
7.11
8.19
7.05
9.14
7.87
Howard Duffy
Howard Duffy Founder at HTDSTUDIO Arkitekter AB
This group of space underlines the...
6.44
7.24
6.33
6.22
6.56
Designer
Storm Design
Client
Zhejiang Globon Home Furnishing
Floor area
500 ㎡
Completion
2020
Chief Designer
Huafang Wang
Design Company
Storm Design

Globon, a leading global down sleeping home brand, has been focusing on the balance of aesthetic feeling and function, quality and value since its establishment. It is committed to the development of high-quality down filling materials, supplemented by unique design style and eco-friendly fabrics. It has been making continuous efforts in R & D, leading the development of the industry with technology, making high-quality down products, pursuing the most rational comfortable experience in perceptual life. Its first sleep exhibition hall, Globon Sleep Innovation Center, was completed by Fengjing Lishe team led by Wang Huafang. The designer draws inspiration from the brand, disassembles and combines it into a complete space language, and carves the beauty of the interior architecture. He abandoned the complicated and highly decorative design mode of the traditional sales hall, echoed the soft nature of the down products with the floating cabin at upstairs and downstairs, refused the solidified form interpretion and supposed innovative answers. Between chaos, pluralism and order coexist, and perceptual surprise emerges based on rational arrangement and blends with that. At the beginning of the design of Globon Sleep Innovation Center, there are two demands to be solved: first, to present the rich and diversified product series clearly and orderly, which is the basic mission of the exhibition hall; in addition, to provide visitors with profound experience and strong output of unique brand memory by creating a significant central point. The large glass windows bring in plenty of light for the exhibition hall. The facade breaks the conventional logic of cube shape by means of the harmony of body and color. It is not only moderately prominent, but also not separated from the whole, clean and concise. The form of the whole space extends around the theme of "universe", but its decorative language is quite different from the interstellar elements. The designer adopts the architectural technique to the interior, the irregular geometric lines interweave and separate with each other, the simple white background and black block are connected in series, and the rhythmic beauty of free flow is deduced between layers. The reception hall on the first floor has no complicated partition, and its transparent semi private layout keeps both open and mysterious. The white LOGO wall visible at the entrance, with the most opportune posture, is waiting for the gentle visit of visitors. The ingenious intervention and application of metal elements break the dullness and blandness, and form a luxurious high-level feeling. The wall body and the stair board are seamlessly connected, and some irregular geometric openings make the heavy structure more flexible, forming a variety of penetration and virtual-real relationship. The ceiling uses layers of acrylic flakes to build a continuous streamline shape, creating a dramatic quiet; the spherical device that echoes up and down becomes the focus, and the combination of dynamic and static redefines the sleep scene of contemporary human settlements. The construction of scene area is an effective way to achieve intuitive communication with visitors and arouse resonance. The black message wall opened the prelude of color conversion. It suggests that people are entering a world of different emotions and impressions, which stimulates people's imagination of the follow-up space. Every feather is a memory frozen in the space, floating in front of us, but also in the bottom of our heart. In order to enhance the visual effect of space and the rhythmic sense of experience, the design makes the enterprise exhibition hall into a dark box, introduces a ribbon from the entrance, and extends to the inside indefinitely. It becomes the visiting moving line of the enterprise development process, and gives visitors a light and energetic immersive sensory experience. The product display area on the second floor abandons the simple form of presentation. The scattered blocks and smart cut-off openings make it more flexible and more vision penetrating. Through the simulation of life scene and use area, the design not only truly expresses the texture, function and application of the product itself, but also exudes the humanistic care and internal elegance of Globon brand.