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‚GL - DIE MODE‘ concept store, Neheim

KEGGENHOFF I PARTNER

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Designer
KEGGENHOFF I PARTNER
Client
Günther & Volker Leesberg
Floor area
380.00 ㎡
Completion
2017

The interior architectural concept and, as a first step, its structural optimization of the existing floor plan, transforms the space in an adequate ‚stage‘ for showcasing fashion and life style products. Working with three-dimensionality, structure and classical interior architectural tools to individualize, supports the owners by curating, representing and highlighting their unique style and knowledge about their clients’ needs regarding fashion. The shop in its basic structure is divided into three merging areas (ladies/men/new products) which separation is visually emphasized by the change of color and material. Contrasts are the main stylistic device within the overall composition of material and color. Black surfaces and zones are juxtaposed with white ones, both in their smooth, homogeneous appearance, in turn "grounded" by a base of wood, with reference to the region. The direction of the space in emphasized by stressing its depth, narrow path, similar to catwalks, guiding the customer inside and towards back, outdoor area and the completely white, almost overexposed center that holds check out service areas. Oversized indoor and outdoor visuals as well as multimedia walls dynamically incorporate themes of the season into the new everyday life of 'GL - DIE MODE'.