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Ginza Ecological Map

Shiseido Creative + Hakuten

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Window Display of the Year
8.81
8.02
8.77
8.46
8.51
Samar Younes
Samar Younes Founder and Chief Imagination Officer at Samaritual
The tactile quality of the terracot...
6.12
7.5
7
7.5
7.03
Emma Maxwell
Emma Maxwell Founder at Emma Maxwell Design
5.39
7.25
6.13
6.4
6.29
Philipp Schlauch
Philipp Schlauch Senior Workplace Consultant at Drees & Sommer
Clean and straight to the point con...
4
6.75
4.5
6
5.31
Niels Kramer
Niels Kramer Creative Director EMEA at Tétris Design & Build
Like the meandering organic flow in...
6.5
7
7.5
7.5
7.13
Hihope Zhu
Hihope Zhu Founder and Chief Architect at Archihope
6
5
6
6
5.75
Eunice Wu
Eunice Wu Property Director at China Merchants Shekou
5
5
5
5.5
5.13
Andy Thaemert
Andy Thaemert Sr Creative Director  at Nike
5.98
7.11
6.56
6.74
6.6
Chantal Vos
Chantal Vos Associate Partner at Kraaijvanger Architects
6
5
6
7
6
David del Valle
David del Valle Founder at Del Valle Studio
I understand that they are a multi-...
6
6.5
5
6.5
6
Hongdi Li
Hongdi Li Founder and Creative Director at Studio Lux
6
6
5.8
5
5.7
Corey Martin
Corey Martin Principal Designer at Hacker Architects
The use of basic materials for the...
8.08
8.02
7.46
7.39
7.74
Collin Burry
Collin Burry Design Principal at Gensler
Great use of colour blocking to add...
6.33
6.48
6.94
7.31
6.77
Nita Posada
Nita Posada Principal and Director of Interior Design at Skylab
6
6
6
6
6
Vincent Zhang
Vincent Zhang Cofounder at Domani Group Limited
6.3
6.5
6.92
6.09
6.45
Client
Shiseido
Floor area
11 ㎡
Completion
2021
Budget
¥ 5,000,000
Social Media
Pinterest
Finishes

The COVID-19 pandemic has provided us with more opportunities to deeply reflect upon the global environment and human-nature relationship. As we strive for a more sustainable society, it is essential to present Shiseido's unique approach of "beauty" to the community. Spring 2020. COVID-19 has emptied the streets of Ginza, one of Japan's largest commercial cities and the birthplace of Shiseido. 

We looked closely at the strangely empty city, and noticed that even in Ginza, a metropolis far removed from nature, there was a beautiful "ecology" with brightly colored roadside trees and birds. We saw this "ecology", which is a trivial local resource in daily life, as a previously unseen beauty of the city, and believed that communicating this beauty to society would provide hints for the relationship between people and nature, and for a more sustainable society. 

We created a three-dimensional map of Ginza for our window display, and carefully exhibited the ecology found in the district via actual fieldwork and conversations with local residents. We care­fully displayed this ecology in the window as if they were scientific specimens. The exhibition ran throughout the year across two different ecological themes - "Organisms" and "Earth" - and brought to light a new and beautiful Ginza that had not been seen before in the form of the "Ginza Ecology Map."