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Ginza Ecological Map

Shiseido Creative + Hakuten

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Window Display of the Year
8.81
8.02
8.77
8.46
8.51
Zen Zheng
Zen Zheng Design Director at Leaping Creative
i like the narrative behind the wor...
8.37
7.19
8.19
7.52
7.82
Talar Bardakjian
Talar Bardakjian Creative Director at ODG
Beautiful story, smart brand strate...
9
7.8
9
8.5
8.58
Vesma K. McQuillan
Vesma K. McQuillan Professor/ Head of TYP-0.Lab at TYP-0.Lab/ Westerdals Department of Creativity, Storytelling and Design/ Kristiania UC
This window answers the current req...
9.81
9.88
9.38
9.81
9.72
Carlos Virgile
Carlos Virgile Director at CV Design and Brands
Brilliant idea and realisation. No...
8.06
7.19
8.5
8
7.94
Client
Shiseido
Floor area
11 ㎡
Completion
2021
Budget
¥ 5,000,000
Social Media
Pinterest
Finishes

The COVID-19 pandemic has provided us with more opportunities to deeply reflect upon the global environment and human-nature relationship. As we strive for a more sustainable society, it is essential to present Shiseido's unique approach of "beauty" to the community. Spring 2020. COVID-19 has emptied the streets of Ginza, one of Japan's largest commercial cities and the birthplace of Shiseido. 

We looked closely at the strangely empty city, and noticed that even in Ginza, a metropolis far removed from nature, there was a beautiful "ecology" with brightly colored roadside trees and birds. We saw this "ecology", which is a trivial local resource in daily life, as a previously unseen beauty of the city, and believed that communicating this beauty to society would provide hints for the relationship between people and nature, and for a more sustainable society. 

We created a three-dimensional map of Ginza for our window display, and carefully exhibited the ecology found in the district via actual fieldwork and conversations with local residents. We care­fully displayed this ecology in the window as if they were scientific specimens. The exhibition ran throughout the year across two different ecological themes - "Organisms" and "Earth" - and brought to light a new and beautiful Ginza that had not been seen before in the form of the "Ginza Ecology Map."