Enjoy 2 free articles a month. For unlimited access, get a membership now.

Ginza Ecological Map

Shiseido Creative + Hakuten

SAVE SUBMISSION
Gold

1 / 17

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Window Display of the Year
8.81
8.02
8.77
8.46
8.51
Andrea Zickhardt
Andrea Zickhardt Managing Director at Holzer Kobler Architekturen
4
7
5
4
5
Preeti Singh
Preeti Singh Brand Director at India Design ID
4.02
7.03
6.38
4.48
5.48
Ronnie Belizaire
Ronnie Belizaire Studio Practice Leader and Principal at HKS Inc.
This project doesn't appear to be p...
2
5
5
1
3.25
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
4
7
5
5
5.25
Liz Gallagher
Liz Gallagher Studio Director at March and White Design
4
7
5.75
5
5.44
Claude Saos
Claude Saos Head of interior architecture and design at LISAA Strasbourg
2
6
5
3
4
Julia Chiaramonti
Julia Chiaramonti Founder at Julia Chiaramonti
4.15
5
4.83
4.87
4.71
Judy Dowle
Judy Dowle Associate Design Director at Studio XAG
A considered space visually and fun...
2
7
5
3
4.25
Tanya Suvannapong
Tanya Suvannapong Design Director at Gensler
4
7
5
4
5
Leendert Tange
Leendert Tange Creative Partner at Storeage-Group
it works... the art is great yet so...
4
6
5
5
5
Peter Pan
Peter Pan Founder and CEO at Noa Galaxy
4
6
4
4
4.5
Quan Huang
Quan Huang Chief Designer at WJID
3.83
5
4.26
5.11
4.55
Ismael Abedin Ingelmo
Ismael Abedin Ingelmo Founder and Director at DXMID
4.52
6.88
5.42
5.17
5.5
Servaas Vehmeijer
Servaas Vehmeijer Partner and Managing Director at The Invisible Party
5
6
5
5
5.25
Client
Shiseido
Floor area
11 ㎡
Completion
2021
Budget
¥ 5,000,000
Social Media
Pinterest
Finishes

The COVID-19 pandemic has provided us with more opportunities to deeply reflect upon the global environment and human-nature relationship. As we strive for a more sustainable society, it is essential to present Shiseido's unique approach of "beauty" to the community. Spring 2020. COVID-19 has emptied the streets of Ginza, one of Japan's largest commercial cities and the birthplace of Shiseido. 

We looked closely at the strangely empty city, and noticed that even in Ginza, a metropolis far removed from nature, there was a beautiful "ecology" with brightly colored roadside trees and birds. We saw this "ecology", which is a trivial local resource in daily life, as a previously unseen beauty of the city, and believed that communicating this beauty to society would provide hints for the relationship between people and nature, and for a more sustainable society. 

We created a three-dimensional map of Ginza for our window display, and carefully exhibited the ecology found in the district via actual fieldwork and conversations with local residents. We care­fully displayed this ecology in the window as if they were scientific specimens. The exhibition ran throughout the year across two different ecological themes - "Organisms" and "Earth" - and brought to light a new and beautiful Ginza that had not been seen before in the form of the "Ginza Ecology Map."