GINZA 456 created by KDDI Concept Shop GINZA 456 CREATED BY KDDI, Tokyo Conceived as a physical manifestation of KDDI’s commitment to imagining a more creative future, GINZA 456 created by KDDI is an innovative flagship shop that showcases the telecommunication giant’s advances in 5G and cutting-edge technology. Consisting of an immersive “lifestyle” space and a full-service sales floor, the concept shop allows visitors to experience the latest technological advances and highest-caliber customer service in the heart of Ginza. Nestled amongst the many opulent storefronts that dot the Ginza promenade, the building’s narrow footprint posed a unique design challenge: how to maximize the façade’s limited surface area to achieve an even greater presence and impact than the property’s luxury-brand neighbors. Although lacking in frontal surface area, the long and narrow building has depth. The design thus leverages this length, seamlessly integrating the façade and interior to create the impression of a larger, continuous space. The street-facing façade, open atrium, ceilings, and floors were all blanketed in LEDs to create a dynamic environment blending digital image and physical experience. This immersive display functions as an immersive lens into KDDI’s brand and seasonal content that compellingly presents visitors and passersby with the carrier’s messaging and experience. The synced walls become a uniquely contoured projection surface, incorporated into the design as an integral element on par with the materiality, spatiality, and displayed content itself. Imaginatively blending image, space, and experience, GINZA 456 created by KDDI signals the arrival of a more creative approach to future façade design and branding, here right now in Tokyo. (Ryusuke Nanki )
Ginza 456
Dentsu + Dentsu Live
Bronze

1 / 9

Marie Hesseldahl
Partner and Head of Interior and Product Design
at 3xn
Nice use of the raw exterior materi...
6.04
7
8
6.34
6.85

Justine Fox
Founder and Colour Specialist
at Studio Justine Fox
Great use of the materials from the...
6.04
6.3
6.22
6.34
6.23

Pengzhan Du
Chief Architect
at Engineering Design Management Center of Bureau of public works of Shenzhen Municipality
Nice balance between history and mo...
6.81
6.92
6.61
6.34
6.67

John Lam
Co-Founder and Design Strategist
at State of Culture
The design represents a high-invest...
6.04
6.3
7.03
7.42
6.7

Allison Rowe
Former Head of Design
at SPACE10
6.04
6.3
6.22
6.34
6.23
Designer
Client
KDDI Corporation
Floor area
826 ㎡
Completion
2020
Chief Architect
Architect
Ryouta Morihana
Creative Director
Masahiro Okumura
Art Director
Osamu Takahashi
Producer
Toshifumi Kato
Communication Designer
Madoka Yoshio
Creative Technologist
Tomoya Morohoshi
Executive Creative Director
Nobuaki Hattori
Technical Director
Makoto Kanabayashi
Executive Creative Director
Naoki Mori
Producer
Taro Kitagawa
Director
Shinichirou Sekiguchi
Director
Junichiro Nozawa
Assistant Director
Natsumi Ono
Programmer
atali,inc.