The Ginlee Studio store is designed to be a quiet respite from the city, with soft lines and a palette of off whites, pebble wash, and accents of wood and stainless steel. An inviting “outdoor” courtyard with lush greenery, bathed in a diffused white glow, forms the focal point of the store, drawing the eye of the visitor inwards as she enters. A workshop table, composed of abstract volumes is situated on one side of the store, facing a sinuous wall overhanging the folded clothing rails on the other. Known for their pleated garments, the store not only sells their ready to wear collection, but also offers a first-of-its-kind pleated-to-order service for a selected range of products, with the aim to reduce wastage by only producing items upon request, thereby minimising surplus stock at the end of a season. A customer may select the colour and size of a certain product which is then hand pleated and finished on site using the built-in steamer, with the finished product ready to collect within a short time. The customer is encouraged to stand counter-side to observe the pleating process, or sit down at the courtyard area to enjoy the greenery while waiting for the requested product to be finished. The space is designed to invoke the kind of spaces that are found in the tropical and subtropical climes of Singapore and Tel Aviv — think open courtyard spaces within traditional buildings and the interstitial spaces around those courtyards that are neither indoors nor outdoors, with lush greenery to further push the "outdoor" quality of the spaces, creating a visual break for the customer. Folded walls and bent clothing racks subtly suggest the idea of pleating, which the brand is known forThe overall vibe is clean and pared back.