San Mateo 6, a place with a long history, a reference point in “La Movida”. Located in the heart of the capital, GILDA HAUS arrives at CODOO STUDIO with a clear challenge: “design the new place to be in Madrid.”

The briefing posed quite a challenge for the studio. It involved the traditional tavern as a meeting point, the classic cocktail bar culture for after-work gatherings, and a diverse range of electronic music DJs. These were several concepts that needed to coexist within the same space.

A bar that functions both during the day and at night. A place where people can eat, socialize, and dance. These were the premises of what the venue should be. A dynamic space with different areas that transform throughout the day.

Madrid is awesome. Madrid is modern. That’s why we created a space that pays homage to the ‘dolce vita’ of Madrid, inspired by the work of Gianfranco Frattini in the 1970s.

Color as the star element of the project. A full color 360-degree experience.

“Orange is in da HAUS”. A monochromatic orange space extends throughout the bar using various materials, planes, and textures. A warmth that is complemented by the vibrant electric blue and the fluorescent orange. The tone of its fabrics, high-gloss paint, and carpeting acquires nuances depending on the light.

As if it were a set, mirrored luminaires are reintroduced. Two large ceilings resembling a “machine à illuminer” culminate two of the main spaces, the bar and the stage.

A disruptive proposal where light, mirrors, and reflections of metallic elements like steel, break the warmth of color and the softness of materials such as velvet.

In the purest Lynchian style, a fresh and modern universe, velvet’s fetishist, color, light and pure geometries.

If Don Draper came to Madrid, without a doubt, GILDA HAUS would be his reference spot to enjoy an old fashioned accompanied by some good gildas.