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Giesecke+Devrient - Mobile World Congress Barcelona 2019

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Designer
Client
Giesecke+Devrient Mobile Security GmbH
Floor area
180.00 ㎡
Completion
2019

The Core and figurehead of our trade fair booth was the media facade, an implementation of our campaign that translated our customers’ diverse challenges into visual metaphors from the field of sports. Special emphasis was put on our most important visual brand-building feature, the so-called greenlight, a unifying element with an amazing effect from a distance − an effect which was of great importance with regard to both the positioning of our brand and the location of our booth in the exhibition hall. The multiplicity of topics and customer groups was mirrored in an image composition that, through the arrangement of architectural and medial elements, offered ever-changing information, depending on the time and viewing perspective. In accordance with our defined customer journey, the booth was divided into three horizontal areas, making the most of the relatively small floor space. The demo area in the front part offered the open area necessary for encouraging anyone interested to stop by for a visit and gain quick insight: installed multimedia demo stations supported our experts in giving their live demonstrations of products and solutions while also corroborating the progressive aspect of our narrative and the trade fair theme ‘Intelligent Connectivity’. Stepping into the bar and lounge area, visitors found room for in-depth discussion in a pleasant environment. Exclusive meeting rooms were available in the back area, offering privacy to customers and sales personnel.