Inspired by the AW18 collection for Tiger of Sweden, by Creative Director Christoffer Lundman, we created a series of stone balancing sculptures.
A result of a collaboration where we got to take part of exclusive research material for the collection — "Creative giants of Swedish culture".
The sculptures where based on director Ingmar Bergman and his work and life on the stony Swedish island Fårö (where his film The Seventh Seal was also made).
For the Selfridges windows we where asked to add an eye to the sculptures, as a reference to the ongoing campaign theme in the department store. For this special occasion we added the eye of the Swedish Film Institute to our sculptures. The eye sits on the facade of the building overlooking the Swedish Military HQ. The institute was made by architect Peter Celsing, also one of the Creative Giants that inspired the Tiger of Sweden AW18 collection.