CONCEPT RESTAURANT – A VISION FOR THE FUTURE OF HOSPITALITY
As part of Interihotel Fair’s Concept Rooms, this project serves as a collaborative laboratory exploring the future of hospitality and restaurant design. EL EQUIPO CREATIVO was invited to reimagine a dining space inspired by CoolRooms Hotels, a luxury hotel brand known for blending history and innovation within emblematic buildings in different spanish historic centres. The challenge was to create a Concept Restaurant that captures the essence of CoolRooms Hotels while pushing the boundaries of traditional dining experiences.
INNOVATION
• The Concept Restaurant reimagines traditional dining by merging two distinct spaces (dining area and bar) into a single, versatile centerpiece.
• A central table fosters socialization, gathering, and new gastronomic experiences beyond just eating and drinking.
• The design challenges conventional relationships between guests and staff, offering an immersive, shared dining experience.
• The integration of a cold, metallic worktable—typically found in kitchens—into an elegant dining setting transforms the way guests interact with the space and the chef.
FUNCTIONALITY
• The Concept Room includes both a dining and bar area, unified into a cohesive space that adapts to different seating arrangements.
• A dual-environment concept:
o Daytime ambiance: Lower tables in a bright, sunlit setting evoke an open, natural atmosphere, enhanced by touches of greenery.
o Nighttime ambiance: High tables and stools in deep wine-red tones create a warm, intimate setting for evening experiences.
• The space is designed to facilitate different interactions, from formal dining to casual gatherings.
CREATIVITY
• Inspired by the palatial buildings of CoolRooms Hotels, the design blends historical and contemporary elements to create a unique aesthetic.
• Classical forms such as arches, balustrades, and curved furniture are combined with modern textures and materials to create a dialogue between the past and present.
• Rich colors, mirrors, drapery, and artistic flooring contribute to an evocative and immersive experience.
• The lighting, furniture placement, and color palette create a dynamic transition between different moments of the day.
ECO-SOCIAL IMPACT
• Sustainability is a core value of both CoolRooms Hotels and EL EQUIPO CREATIVO.
• The project prioritizes collaboration with local brands that meet high sustainability standards and offer tailored guidance.
• The design encourages a connection with local spanish culture by embracing communal dining traditions and celebrating shared experiences.
Genius Loci Concept Restaurant
El Equipo Creativo
Bronze
Bronze

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Lara Francis El Hani
Senior Manager Interior Design – Head of Department
at Kling Consult
3.28
4.01
3.53
3.77
3.65

Agata Kurzela
Founder and Design Director
at Agata Kurzela Studio
5
7
7
5
6

Jukka Halminen
Founder and Creative Director
at Design Office Koko3
5.84
6.54
5.56
6.05
6

Louisa Fan
Director of Design Luxury and Lifestyle Brand
at IHG ® Hotels & Resorts
5.1
5
5.1
5
5.05

Lori Ferriss
Executive Director
at Built Buildings Lab
5
6.14
5.31
5.73
5.55

Rahul Bansal
Architect
at group dca
2.94
5
5
5
4.49

Alex Mok
Cofounder
at Linehouse
4
5
4
5
4.5

Allen Zhou
Founder
at Shengtang Shijia Design Studio
6.31
5.89
6.39
5.98
6.14

Javier Guzman
Cofounder
at Zooco Estudio
4
4
5
5
4.5

Anette Skeie
Head of Design
at Norco Interior
4
6
4
6
5

Vineeta Singhania Sharma
Founder
at Confluence
3.67
4.44
2.8
4.05
3.74

Mireia Luzarraga
Cofounder
at TAKK
5.84
5.91
4.08
4.15
5

Leali Ezzat
Founder and Design Director
at ELE Interior
4.09
4.17
4.73
5
4.5

Shamsudin Kerimov
Founder
at Kerimov Architects
4.63
4.15
4.53
4.63
4.49

Ziwei Guo
Founder and Director
at Pure Design
5
5
5
5
5

Yang Yan
Founder and Chief Architect
at y.ad studio
4.13
4.21
4.13
4.05
4.13

Arianna Bavuso
Cofounder
at AB+AC Architects
4
5
5
5
4.75

Lara Francis El Hani
Senior Manager Interior Design – Head of Department
at Kling Consult
3.28
4.01
3.53
3.77
3.65

Agata Kurzela
Founder and Design Director
at Agata Kurzela Studio
5
7
7
5
6

Jukka Halminen
Founder and Creative Director
at Design Office Koko3
5.84
6.54
5.56
6.05
6

Louisa Fan
Director of Design Luxury and Lifestyle Brand
at IHG ® Hotels & Resorts
5.1
5
5.1
5
5.05

Lori Ferriss
Executive Director
at Built Buildings Lab
5
6.14
5.31
5.73
5.55

Rahul Bansal
Architect
at group dca
2.94
5
5
5
4.49

Alex Mok
Cofounder
at Linehouse
4
5
4
5
4.5

Allen Zhou
Founder
at Shengtang Shijia Design Studio
6.31
5.89
6.39
5.98
6.14

Javier Guzman
Cofounder
at Zooco Estudio
4
4
5
5
4.5

Anette Skeie
Head of Design
at Norco Interior
4
6
4
6
5

Vineeta Singhania Sharma
Founder
at Confluence
3.67
4.44
2.8
4.05
3.74

Mireia Luzarraga
Cofounder
at TAKK
5.84
5.91
4.08
4.15
5

Leali Ezzat
Founder and Design Director
at ELE Interior
4.09
4.17
4.73
5
4.5

Shamsudin Kerimov
Founder
at Kerimov Architects
4.63
4.15
4.53
4.63
4.49

Ziwei Guo
Founder and Director
at Pure Design
5
5
5
5
5

Yang Yan
Founder and Chief Architect
at y.ad studio
4.13
4.21
4.13
4.05
4.13

Arianna Bavuso
Cofounder
at AB+AC Architects
4
5
5
5
4.75
Designer
Client
Interihotel
Floor area
50 ㎡
Completion
2024
Finishes
Furniture
Finishes
Finishes
Lighting
Finishes
Lighting
Lighting
Furniture
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