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Genius Loci Concept Restaurant

El Equipo Creativo

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Interihotel Fair
Interihotel Fair
Interihotel Fair
Interihotel Fair

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
6.60
6.75
6.65
6.35
6.59
Lara Francis El Hani
Lara Francis El Hani Senior Manager Interior Design – Head of Department at Kling Consult
3.28
4.01
3.53
3.77
3.65
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
7
7
5
6
Jukka Halminen
Jukka Halminen Founder and Creative Director at Design Office Koko3
5.84
6.54
5.56
6.05
6
Louisa Fan
Louisa Fan Director of Design Luxury and Lifestyle Brand at IHG ® Hotels & Resorts
5.1
5
5.1
5
5.05
Lori Ferriss
Lori Ferriss Executive Director at Built Buildings Lab
5
6.14
5.31
5.73
5.55
Rahul Bansal
Rahul Bansal Architect at group dca
2.94
5
5
5
4.49
Alex Mok
Alex Mok Cofounder at Linehouse
4
5
4
5
4.5
Allen Zhou
Allen Zhou Founder at Shengtang Shijia Design Studio
6.31
5.89
6.39
5.98
6.14
Javier Guzman
Javier Guzman Cofounder at Zooco Estudio
4
4
5
5
4.5
Anette Skeie
Anette Skeie Head of Design at Norco Interior
4
6
4
6
5
Vineeta Singhania Sharma
Vineeta Singhania Sharma Founder at Confluence
3.67
4.44
2.8
4.05
3.74
Mireia Luzarraga
Mireia Luzarraga Cofounder at TAKK
5.84
5.91
4.08
4.15
5
Leali Ezzat
Leali Ezzat Founder and Design Director at ELE Interior
4.09
4.17
4.73
5
4.5
Shamsudin Kerimov
Shamsudin Kerimov Founder at Kerimov Architects
4.63
4.15
4.53
4.63
4.49
Ziwei Guo
Ziwei Guo Founder and Director at Pure Design
5
5
5
5
5
Yang Yan
Yang Yan Founder and Chief Architect at y.ad studio
4.13
4.21
4.13
4.05
4.13
Arianna Bavuso
Arianna Bavuso Cofounder at AB+AC Architects
4
5
5
5
4.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
6.70
6.70
6.75
6.25
6.6
Lara Francis El Hani
Lara Francis El Hani Senior Manager Interior Design – Head of Department at Kling Consult
3.28
4.01
3.53
3.77
3.65
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
7
7
5
6
Jukka Halminen
Jukka Halminen Founder and Creative Director at Design Office Koko3
5.84
6.54
5.56
6.05
6
Louisa Fan
Louisa Fan Director of Design Luxury and Lifestyle Brand at IHG ® Hotels & Resorts
5.1
5
5.1
5
5.05
Lori Ferriss
Lori Ferriss Executive Director at Built Buildings Lab
5
6.14
5.31
5.73
5.55
Rahul Bansal
Rahul Bansal Architect at group dca
2.94
5
5
5
4.49
Alex Mok
Alex Mok Cofounder at Linehouse
4
5
4
5
4.5
Allen Zhou
Allen Zhou Founder at Shengtang Shijia Design Studio
6.31
5.89
6.39
5.98
6.14
Javier Guzman
Javier Guzman Cofounder at Zooco Estudio
4
4
5
5
4.5
Anette Skeie
Anette Skeie Head of Design at Norco Interior
4
6
4
6
5
Vineeta Singhania Sharma
Vineeta Singhania Sharma Founder at Confluence
3.67
4.44
2.8
4.05
3.74
Mireia Luzarraga
Mireia Luzarraga Cofounder at TAKK
5.84
5.91
4.08
4.15
5
Leali Ezzat
Leali Ezzat Founder and Design Director at ELE Interior
4.09
4.17
4.73
5
4.5
Shamsudin Kerimov
Shamsudin Kerimov Founder at Kerimov Architects
4.63
4.15
4.53
4.63
4.49
Ziwei Guo
Ziwei Guo Founder and Director at Pure Design
5
5
5
5
5
Yang Yan
Yang Yan Founder and Chief Architect at y.ad studio
4.13
4.21
4.13
4.05
4.13
Arianna Bavuso
Arianna Bavuso Cofounder at AB+AC Architects
4
5
5
5
4.75
Client
Interihotel
Floor area
50 ㎡
Completion
2024
Social Media
Instagram Linkedin
Finishes
Furniture
Finishes
Finishes
Lighting
Finishes
Lighting
Lighting
Furniture

CONCEPT RESTAURANT – A VISION FOR THE FUTURE OF HOSPITALITY
As part of Interihotel Fair’s Concept Rooms, this project serves as a collaborative laboratory exploring the future of hospitality and restaurant design. EL EQUIPO CREATIVO was invited to reimagine a dining space inspired by CoolRooms Hotels, a luxury hotel brand known for blending history and innovation within emblematic buildings in different spanish historic centres. The challenge was to create a Concept Restaurant that captures the essence of CoolRooms Hotels while pushing the boundaries of traditional dining experiences.

INNOVATION
• The Concept Restaurant reimagines traditional dining by merging two distinct spaces (dining area and bar) into a single, versatile centerpiece.
• A central table fosters socialization, gathering, and new gastronomic experiences beyond just eating and drinking.
• The design challenges conventional relationships between guests and staff, offering an immersive, shared dining experience.
• The integration of a cold, metallic worktable—typically found in kitchens—into an elegant dining setting transforms the way guests interact with the space and the chef.

FUNCTIONALITY
• The Concept Room includes both a dining and bar area, unified into a cohesive space that adapts to different seating arrangements.
• A dual-environment concept:
o Daytime ambiance: Lower tables in a bright, sunlit setting evoke an open, natural atmosphere, enhanced by touches of greenery.
o Nighttime ambiance: High tables and stools in deep wine-red tones create a warm, intimate setting for evening experiences.
• The space is designed to facilitate different interactions, from formal dining to casual gatherings.

CREATIVITY
• Inspired by the palatial buildings of CoolRooms Hotels, the design blends historical and contemporary elements to create a unique aesthetic.
• Classical forms such as arches, balustrades, and curved furniture are combined with modern textures and materials to create a dialogue between the past and present.
• Rich colors, mirrors, drapery, and artistic flooring contribute to an evocative and immersive experience.
• The lighting, furniture placement, and color palette create a dynamic transition between different moments of the day.

ECO-SOCIAL IMPACT
• Sustainability is a core value of both CoolRooms Hotels and EL EQUIPO CREATIVO.
• The project prioritizes collaboration with local brands that meet high sustainability standards and offer tailored guidance.
• The design encourages a connection with local spanish culture by embracing communal dining traditions and celebrating shared experiences.