INNOVATION
Gelato Collection redefines the traditional gelato shop by merging culinary art with the sophisticated world of perfumes. Inspired by the practice of perfumers numbering their creations, the concept envisions a repository of exclusive, numbered gelato recipes. Created by Albert Adrià, one of the world’s top chefs, the collection evolves over time, presenting unique and carefully crafted flavors.
The collaboration with El Equipo Creativo pushes boundaries by designing a space that contrasts conventional gelateria aesthetics, offering an elevated experience akin to visiting a perfumery or jewelry store.

FUNCTIONALITY
The space is meticulously designed to enhance the sensory and functional experience of visitors. The centerpiece is the gelato display case, constructed with fluted glass to emphasize freshness and highlight the vibrant colors of the gelatos. The metallic and champagne-toned walls evoke a luxurious yet dynamic ambiance, while the design ensures practical flow and visual emphasis on the gelatos as the primary attraction. Additionally, the double-height entrance and floating hexagonal lamps create an inviting atmosphere for passersby on La Rambla, promising a cool respite from Barcelona's warm climate.

CREATIVITY
Imagine gelato as jewelry. The display case, with its jewel-like presentation, echoes the delicacy of perfume bottles or finely crafted jewelry boxes, framing each flavor as a singular, curated experience. Textured glass lamps hover above, their icy luminescence casting an ethereal glow. The design leans into contrasts—cold and warm, minimalist and opulent—to craft an environment that feels both refined and otherworldly. The result is a spatial narrative where materials, light, and texture come together to honor the culinary artistry at its core.

ECO-SOCIAL IMPACT
Gelato Collection emphasizes the artistry of high-quality, handcrafted gelatos, offering a distinctive and evolving selection that encourages slow consumption and a deeper appreciation for culinary craftsmanship. The minimalist design reflects durability and timelessness, rejecting the disposable culture of fast food and traditional gelato shops.
Locally sourced large-scale porcelain tiles highlight a commitment to supporting regional industries while minimizing the carbon footprint of material transport. The custom-designed lamps, crafted by a local glass artisan, add a unique, artisanal touch to the space, further reinforcing the connection to local craftsmanship. Situated on La Rambla, the space invites community interaction, offering both locals and tourists a refreshing retreat that enriches the cultural and social atmosphere of the area.