Geberit, the European market leader in sanitary products, is aiming to appeal more and more to architects and end customers. Presently this is evident in its new solution Geberit ONE, which creates space behind the wall in order to make more space in front of it. At Swissbau, the challenge was how to attract the new target groups from the main hall to the technology hall, where Geberit is showcasing all of its product ranges on its 800 m² main stand. Bureau Hindermann's solution was a teaser stand situated at the main traffic axis between the main and adjacent halls—on an area measuring just 10 m². The surprising installation made its debut at the "neue räume 2019" ex-hibition in Zurich. Visitors to the main hall are greeted by a 5m high cube emblazoned with a large question mark. It is made up of several illuminated wash basins and asks the question: "And where's the siphon?" Bureau Hindermann's stand, accommodated in a very minimal space, arouses curiosity for the fully integrated bathroom solution Geberit ONE, which is presented on the main stand. Bureau Hindermann provides the answer through a multimedia installation comprising a mirrored cabinet and washstand. Slanted mirrors create an optical carousel, and an LED rotor conjures up a 3D animation in front of the open cabinet. The teaser thus manages to draw the attention of potential end customers to Geberit ONE and to lead them to the main stand, where they are greeted by the same main protagonist in another multimedia installation. With the installation, which combines digital media with analog poetry, the designers successfully present the advantages of Geberit ONE in a surprising and humorous way.
Geberit teaser stand Swissbau Basel
Bureau Hindermann
Bronze

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Mike Tristram
Strategic Lead
at Checkland Kindleysides
Like the idea of a teaser stand but...
5
3
4
3
3.75
Luís Pedra Silva
Founder and Lead Architect
at Pedra Silva Arquitectos
The idea of the mirror creating an...
5
4
6
4
4.75

Hans J. Galutera
Founder and CEO
at HG DesignWorks LLC
5
6
4
5
5

Meryem Yalcin
Assistant Professor
at TOBB University of Economics and Technology
6
5
6
5
5.5

Sonya Simmonds
Global Head of Design & Build
at Spotify
5
4
6
4
4.75

Wang Guan
Founder of Matrix Design
at Matrix Design
4
4
4
4
4

Francesca Perani
Founder
at Francesca Perani Enterprise
5
7
6
5
5.75

Dang Ming
Founding Partner / Chief Designer
at HONG Designworks / XUST
4
5
4
4
4.25

Rosie Haslem
Director
at Spacelab / Labthinks
5
4
4
3
4

Minyu Zhang
Interior Design Director
at SUNAC ShangHai Group
3
4
4
5
4

Mustafa Afsaroglu
Interior Designer, Co-founder
at TS-DS
5
5
5
5
5

Jose Manuel Ferrero
Creative Director
at Estudihac JM Ferrero
2
3
4
5
3.5

Jun Aizaki
Founder & Owner
at Crème Jun Aizaki Architecture & Design
6
7
6
5
6

George Foussias
Director of Interior Design
at Lemay
5
6
5
5
5.25
Location
Designer
Client
Geberit Vertriebs AG
Floor area
10 ㎡
Completion
2020
Multimedia
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