The brief called for a design concept that would put a spotlight on Gaggenau’s new „Vario 400 Cooling“, the first handle-less built-in refrigeration series - a grand architectural statement.

Our response to the brief was to observe how contemporary domestic culture is defined the rituals of our daily lives. The result of this process is the ‘Gaggenau Home’: a sequence of architectural gestures which corresponding with rituals of domestic culture.

A full-scale representation of an aspirational domestic space: the ’Gaggenau Home’ is focused around an open-plan kitchen. The home includes a car port, entrance, living space and garden patio. Visitors to the booth will experience the true nature of Gaggenau; where appliances, consideration for the culture of living and contemporary architecture coalesce, to create the architectural statement. This architectural statement, inspired by the new range and its progressive design, embodies the brand’s cultural affiliations and presents an immersive stage to showcase the appliances’ ability to go beyond the kitchen.

To complement the concept, Gaggenau collaborated with a series of highly respected brands. Curated pieces featured as part of the home include: An Aston Martin; interior wood fittings by Schotten&Hansen; furniture by Walter Knoll; light by Occhio; an original piece of art by artist Eduard Micus; a display-cabinet by Porro; porecelain by Porzellan Manufaktur Nymphenburg and a selection of wines by Sotheby’s Wine.