Based on the needs of marketing and publicity strategies, we create a "brand show" for the interior space. It tells a story of the clash between traditional and modern vocabulary, and pays tribute to local folk culture and traditional Oriental aesthetics with modern design techniques. From the perspective of the city, the project reflects Rongxin's outstanding contribution to Fuzhou's urban development. 

In terms of spatial concept, the spirit of Minjiang River and Fuzhou is used with modern materials and design techniques to create a virtual courtyard with oriental charm. Considering visiting experience, we design a traditional Chinese courtyard outside the building. The transition space between the reception area and the underground modern audio and video area serves as a psychological massage for visitors. LED screen is set in show room to play some art films related to Fuzhou, such as "Night Tour" by artist Yang Yongliang. Described as "Along the River During the Qingming Festival", Yang's painting depicts the development of modern cities, shows the social process under the rapid development of the city and displays the bustling, prosperous night life. 

The basic design concept of sales center is the contrast between the new and the old. We create a modern brand show in the old building space to pay its respects to traditions. The choice of materials and furniture and architectural language imply the concept of the show. The lobby space built by color glass blocks and the sculpture in the middle of the space surprise visitors. The metallic reflective panel embedded in the color glass represents Chinese traditional idea of “Leaves returning to its tree's root”, and the water-droplet-shaped sculpture made of fiber reinforced plastics in the middle of the space embodies the unique Minjiang river culture in Fuzhou, which means unique region cultivates unmatched talents. 

The lava orange frosted glass in the atrium expresses traditional architectural culture with modern aesthetic techniques, which is a tribute to the historical architecture Forbidden City. At the same time, we hope to offer extraordinarily private, exclusive experience.