BE:SIDE -SWEETS & TREATMENT- “Funabashiya” is a kuzu-mochi (arrowroot mochi) store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. Among numbers of their stores as Funabashiya, the wisteria arbor at their flagship store became iconic to their customer. For their new challenge, we thought it is important to return to their own roots and cherish their long history, so we adopted the iconic wisteria arbor to the design of the whole entrance. Not only this dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers. We used 75mm by 75mm Japanese cypress for curved wood pieces and thinner one for linear pieces, and experimented multiple times and adjusted the angle of the curve and the gap between each piece for aesthetics and better seating experience. This store is composed with 3 area of café, shop, treatment salon. For café and shop area, we kept the color tone as wood and white except for the floor to create clean and calm atmosphere. To emphasize the linear design, the dark grey tiles run from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. For shop area, we kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light. We also designed simple furniture for shop and placed indirect lighting at the bottom, so the big stands do not look heavy and rather floating. For treatment area, we designed the rooms at the back of the store for customers’ privacy. After opening in March, the outside seating inspired by the wisteria arbor is always occupied by their customers and sometime their furred customers as the store offer veterinarian checkup.
Funabashiya Concept Store
Supermaniac
Bronze

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Sandra Adrian Asplund
Creative Director
at Asplund Collection Stockholm
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Guillermo Blanco
Design Director
at Worldesignteam
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Frederik Bellermann
Strategic Marketing Manager
at Wilkhahn Wilkening+Hahne
5.95
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James Dilley
Director | Head of Hospitality and Interior Design
at Jestico + Whiles
8.02
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Paulo Rocha
Partner
at KPMB Architects
6
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Luisa Norbis
Interior Designer and Journalist
at Luisa Norbis
Again, beauty in the simple . Love...
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Ava Watson
Multidisciplinary Designer
at Ava Watson
6.95
7.38
7.67
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7.2

Nathan Allen
Head of Global Sustainability Programs & Partnerships
at Google
6.19
6.54
7.02
6.08
6.46

Ricardo Seola
Creative Director and Photography Professor
at Ricardo Seola and NABA Milano
7.02
7.67
7.52
7.6
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Virginia Lung
Design Director
at One Plus Partnership
7.42
6.63
7.02
8.09
7.29

Wang Xiaodong
Principal
at Zhejiang University Architectural Design and Research Institute
7.61
8.29
7.62
8.58
8.03
Designer
Client
Funabashiya
Floor area
71 ㎡
Completion
2020
designer
lighting designer
Photographer