The Fūme Scent Lounge reinvents the perfume experience, creating a dynamic journey that stimulates all senses, offering a digital, interactive discovery of one’s favourite fragrance.
The design reveals an exploration of the fractal movement of mists of perfume. A ribbon canopy twists & spirals as it rises from the floor and swirls above. The fragrance counter is a dynamic place of encounter where patrons, through engagement with interactive screens & a digital Fragrance Finder discover their fragrance persona. The Fragrance Finder curates your experience taking you on a digital journey, exploring moods, scents and emotions related to your personality & preferences. The results trigger one or two fragrance inhalers that are filled with scented crystals & tagged with RFID readers. A few inhalers illuminate once a fragrance match is found, offering patrons a chance to sample perfume scents without physical spray. A series of media towers digitally represent each unique fragrance, allowing for either a single brand media experience per tower, or a full digital concert of images and videos across all screens celebrating one perfume. Images & videos dance across this backdrop, dissolving in and out of focus like a fine mist.
The lounge experience is fleeting, changing, & momentary. When you move around the kiosk, discover your fragrance persona, test & play, you can feel for a few moments - the art of momentarily fleeting, sensual, non-linear movement of a spray of perfume.