The Fumé Scent lounge design reinvents the perfume experience, creating a dynamic journey that stimulates all senses, offering a digital, interactive discovery of one’s favourite fragrance.
The design reveals an exploration of the fractal movement of mists of perfume. A ribbon canopy twists and spirals as it rises from the floor and swirls above.
The fragrance counter is a dynamic place of encounter where patrons, through engagement with interactive screens and a fragrance finder discover their fragrance persona. Select fragrance inhalers then light up and patrons can sample perfume scents through these discreet inhalers, which allow one to smell the fragrance without physical spray.
A series of media towers digitally represent each unique fragrance, allowing for either a single brand media experience per tower, or a full digital concert of images and videos across all screens celebrating one perfume. Images and videos dance across this backdrop, coming in and out of focus like a fine mist.
The lounge experience is a fleeting, changing, momentary one. When you move around the kiosk, discover your fragrance persona, test and play, you can feel - for a few moments - the art of momentarily fleeting, sensual, non-linear movement of a spray of perfume.