“You know what a Fugazzi is? Fugazzi, it’s a fake. It’s a hazy, it’s a doozie, it’s fairy dust. It doesn’t exist. It never landed. It is in no matter. It’s not on the elemental chart. It’s not fucking real.” -Wolf of Wall Street
Fugazzi is an Italo-New York inspired bar and dining room that blurs the line between today and yesterday. It’s that moment of deja vu that begs the question, have I been here before?
An overnight institution where velvet, leather, marble, inlaid geometric scraps and custom joinery shelves are layered to create a decadent and luxurious atmosphere designed to invoke a sense of nostalgia.
There it is, a romantic, textural representation of the past, that simultaneously manages to remain firmly rooted in the contemporary. Is its bold character a physical manifestation of the Italians’ age-old gift of making art out of life, or is it just Fugazzi?
The hospitality brief was for an elevated style of dining, drinks and nibbles in the bar on arrival, and long stays in the dining room, where guests are welcomed to sink into the plushness of the booths.
The bar and the restaurant are altogether different experiences that serve to unite the whole, yet thrive as individual offerings.
The bar is rich in its materiality, and much darker in its execution, allowing users to ‘hide’ in the corners from day through to night. The restaurant is much brighter, with carefully curated art and styling pieces, and an elevated level of comfort.
The custom joinery pieces, finished predominantly in a high gloss red, and with circular details expressed in both concave and convex forms serve to unify the two spaces.
As a whole the space feels made for the future, an all-encompassing experience through service, food, drink and fit out. The project demonstrates a unification of hospitality concept and fit out. A sound understanding of an elevated experience. The resolution of the planning, managing a narrow entry space to create a useable bar that does double time as a service bar for the restaurant, and also operates as a stand alone offering.
The typical raised bar separating drink making from drink consuming has been removed to reveal the craft behind the drink, to reveal the hospitality. To create a bar that is as much about the service and presentation as it is about the making. A bar that truly engages with the patron.
The restaurant provides exclusive banquette and booth seating to elevate the comfort levels to align to the quality of the offering. Removing the classic ‘bad seat’ from the offering.
Fugazzi
Studio gram
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Vesma K. McQuillan
Professor/ Head of TYP-0.Lab
at TYP-0.Lab/ Westerdals Department of Creativity, Storytelling and Design/ Kristiania UC
If the brief was to create an Italo...
2.02
5.74
2.81
3.02
3.4

Carlos Virgile
Director
at CV Design and Brands
The objectives described seem to ha...
4.02
6.1
5.1
5
5.06

Natasha Greenhalgh
Co-Founder & Creative Director
at Nxt Museum
As far as their brief goes to creat...
5
7.06
6.39
5
5.86

Doris Wong
Director& Head of M Moser Beijing
at M. Moser Associates
5.63
7.23
5.7
6.12
6.17

Hiba Alobaydi
Managing Editor
at Archello
5.34
6.43
4.16
5
5.23

Zhuo Tan
Event Director
at Design Shanghai
5
6.83
5
5
5.46

Zen Zheng
Design Director
at Leaping Creative
5.37
6.02
5
5.74
5.53

Hadewych de Groot van Embden
Workplace Strategy Consultant
at YNNO
5.15
7.15
5
5
5.58

Viktorija Valiulyte
Brand Creative Retail Designer
at Nike
7.02
9.17
9.09
5.81
7.77

Christian Lungershausen
Co-Founder & Creative Director
at Hielscher Lungershausen - BEYOND DISCIPLINES
3.51
6.32
3.62
3.62
4.27

Iñigo Bujedo Aguirre
Photographer
at Iñigo Bujedo Aguirre Photography
5
5.99
5
4.65
5.16

Bobby Fogel
CEO and Founder
at BFArchitecture
5.09
6.2
5.02
5.02
5.33

Mujib Ahmed
Co-Founder and Principal
at Collaborative Architecture
4.24
6.38
3.95
4.02
4.65

Viviane Stappmanns
Curator
at Vitra Design Museum
This project does inspire a discuss...
7.01
8.52
6.52
8.55
7.65

Carlos Virgile
Director
at CV Design and Brands
4.1
6.02
5.1
5
5.06

Vesma K. McQuillan
Professor/ Head of TYP-0.Lab
at TYP-0.Lab/ Westerdals Department of Creativity, Storytelling and Design/ Kristiania UC
2.02
5.74
2.81
3.02
3.4

Natasha Greenhalgh
Co-Founder & Creative Director
at Nxt Museum
As far as their brief goes to creat...
4.05
7.32
5.43
4.69
5.37

Hiba Alobaydi
Managing Editor
at Archello
5.47
6.33
4.11
5
5.23

Zhuo Tan
Event Director
at Design Shanghai
5
6.21
5
5
5.3

Zen Zheng
Design Director
at Leaping Creative
5
5
5
5
5

Hadewych de Groot van Embden
Workplace Strategy Consultant
at YNNO
5
6.46
5
5
5.37

Viktorija Valiulyte
Brand Creative Retail Designer
at Nike
7.81
9.02
10
6.6
8.36

Christian Lungershausen
Co-Founder & Creative Director
at Hielscher Lungershausen - BEYOND DISCIPLINES
5.77
5.84
3.54
3.51
4.67

Doris Wong
Director& Head of M Moser Beijing
at M. Moser Associates
6.33
6.74
6.6
5.91
6.4

Iñigo Bujedo Aguirre
Photographer
at Iñigo Bujedo Aguirre Photography
5
5.99
5
4.65
5.16

Viviane Stappmanns
Curator
at Vitra Design Museum
This project does inspire a discuss...
8.73
7.92
6.29
8.69
7.91

Mujib Ahmed
Co-Founder and Principal
at Collaborative Architecture
5
5
5
5
5

Vesma K. McQuillan
Professor/ Head of TYP-0.Lab
at TYP-0.Lab/ Westerdals Department of Creativity, Storytelling and Design/ Kristiania UC
2.02
5.74
2.81
3.02
3.4

Natasha Greenhalgh
Co-Founder & Creative Director
at Nxt Museum
As far as their brief goes to creat...
4.51
7
4.44
3.33
4.82

Hiba Alobaydi
Managing Editor
at Archello
3.67
5
3.92
4.31
4.23

Zhuo Tan
Event Director
at Design Shanghai
5
7.12
5
5
5.53

Zen Zheng
Design Director
at Leaping Creative
5
5.98
5
5
5.25

Hadewych de Groot van Embden
Workplace Strategy Consultant
at YNNO
4.24
6.4
4.35
4.3
4.82

Viktorija Valiulyte
Brand Creative Retail Designer
at Nike
5.31
8.67
10
6.24
7.56

Christian Lungershausen
Co-Founder & Creative Director
at Hielscher Lungershausen - BEYOND DISCIPLINES
3.95
6.17
4.06
4.02
4.55

Carlos Virgile
Director
at CV Design and Brands
5
5
5
5
5

Iñigo Bujedo Aguirre
Photographer
at Iñigo Bujedo Aguirre Photography
5
5
6.06
4.51
5.14

Mujib Ahmed
Co-Founder and Principal
at Collaborative Architecture
We need to have different set of pa...
4.1
5
4.24
4.02
4.34

Viviane Stappmanns
Curator
at Vitra Design Museum
This project does inspire a discuss...
7.51
8.85
6.1
8.43
7.72

Vesma K. McQuillan
Professor/ Head of TYP-0.Lab
at TYP-0.Lab/ Westerdals Department of Creativity, Storytelling and Design/ Kristiania UC
2.02
5.74
2.81
3.02
3.4

Natasha Greenhalgh
Co-Founder & Creative Director
at Nxt Museum
As far as their brief goes to creat...
3.92
6.34
3.69
4.82
4.69

Hiba Alobaydi
Managing Editor
at Archello
3.65
5.95
3.71
3.9
4.3

Zhuo Tan
Event Director
at Design Shanghai
6.79
6.6
5.21
5
5.9

Zen Zheng
Design Director
at Leaping Creative
6
6.09
5.93
5
5.76

Hadewych de Groot van Embden
Workplace Strategy Consultant
at YNNO
5
6.18
5
5
5.3

Viktorija Valiulyte
Brand Creative Retail Designer
at Nike
6.52
9.24
10
6.95
8.18

Christian Lungershausen
Co-Founder & Creative Director
at Hielscher Lungershausen - BEYOND DISCIPLINES
6.36
6.69
4.14
5.65
5.71

Carlos Virgile
Director
at CV Design and Brands
5
5
5
5
5

Iñigo Bujedo Aguirre
Photographer
at Iñigo Bujedo Aguirre Photography
4.43
5.62
5
5
5.01

Viviane Stappmanns
Curator
at Vitra Design Museum
This project does inspire a discuss...
6.98
6.97
7.09
7.87
7.23

Mujib Ahmed
Co-Founder and Principal
at Collaborative Architecture
5
5
5
5
5
Designer
Client
Food & Wine Collective
Floor area
190 ㎡
Completion
2021
Architecture & Interiors
Builder
Plant Stylist
Branding
Photographer
Artist
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