D’art Design Gruppe from Neuss, Germany stages itself for the ninth time in a row at the world's leading retail trade fair from 5 to 9 March 2017 in Dusseldorf. With this year's EuroShop appearance under the motto "from scratch" Dart turns the most exciting moment of the creative design process into a spatial experience - the inspiration. At the same time, the designers play again with the surprise moment and count on a daring material: mirror foil. Almost all outer walls are covered with it five meters high, so that the 228 m² trade fair appearance is almost invisible from the outside. The invisible becomes visible only when approaching and finally entering the staged space. The visitors discover and experience at interactive stations how ideas are generated and develop: through words, drawings and the creative process itself. Words can be created using three-dimensional letters that can form new ideas with their reflection, as well as new inspirations. The drawings that visitors create on iPads are transmitted live to a massive LED wall and displayed. And thanks to the anamorphic effect, the meaning of arranged letters on offset-placed mirrored walls can only be understood when the viewer finds the correct angle to view them from.