Sacré bleu, welcome to Christian Louboutin’s latest boutique, where the artisans have left but the store is not yet finished! Located on Paris’s Rue Saint-Honoré and situated over three floors, the 260 square metre space embodies the Maison’s signature style and playful approach. StudioXAG worked with the team at Christian Louboutin to define the creative concept for the store, designed to occupy the space for 1-2 years. The concept speaks to the ephemeral nature of the space, offering elevated storytelling and rich materiality the Louboutin consumer would expect, but without the commitment of a permanent shopfit. Drawing inspiration from the rich heritage of the brand and the quick turnaround of the project, we imagined a store celebrating the beauty of a ‘work in progress’, the craftsmen and artisans working on the store have left in a hurry, giving the illusion that the store is in mid-execution! Their abandoned ladders and toolboxes have been hijacked to show the latest collection. Soaked in a rich vermillion, Louboutin’s signature red hue is present throughout the store, with arches and hand painted designs from the designer’s very first boutique in Paris’s Galerie Vero Dodat punctuating the space. Product plinths elaborately sculpted in lacquered Kraft paper are yet to be unwrapped, sculpturally tied with red rope. Meticulously handcrafted Abyssinian tigers, Siam elephants and Madagascan lemurs have been set loose in the store, some cheekily climbing the walls whilst others delicately balance footwear and accessories from the collection.
From Draft to Craft
StudioXAG
Bronze

1 / 10

Only Song
ISE Development Director
at Amer Sports Shanghai Trading
6.1
7.54
6.82
6.18
6.66

Nils Wiberg
Interaction Designer
at Gagarin
Fun
nice use of marble...
5.38
5.38
5.96
3.71
5.11

Christopher Ortiz
Project Designer
at VLK Architects
5.25
6
5.25
4.11
5.15

Anthony Monica
Architect and Asst. Professor of Architecture
at Belmont University
Very interesting ceiling and lighti...
6.5
6
6.75
5
6.06

Nicolas Hauvette
Creative Director
at Malherbe
nice shape language...
6.5
6.13
6.79
5.46
6.22

Louise Braverman
Founding Principal
at Louise Braverman Architect
4.32
5
4.27
4.22
4.45

Marcos Aretio
Founder
at Markmus Design
5.11
5.4
5.69
4.15
5.09

Shawn Sullivan
Partner
at Rockwell Group
6.07
5.69
5
4.82
5.4

Sen Lin
Design Director
at Gazer Design
6.93
6.04
7.17
6.28
6.61

Alexis Vallégeas
Cofounder
at Aimko
6
6
6
5
5.75

Ziyu Zhuang
Founder and Principal Architect
at Büro Ziyu Zhuang Architects
6.02
6.35
6.74
5.36
6.12

Richard Kylberg
CEO and Head of Customer Success
at Blink the Design Agency
5.74
6.53
7.41
4.56
6.06

Allison Rowe
Former Head of Design
at SPACE10
Interesting mix of industrial-meets...
5.27
6.84
6.98
5.87
6.24

Maija Kreishman
Principal
at Michael Hsu Office of Architecture
5.25
6
5.75
4.5
5.38

Paul Clayton
Architect
at Clayton Korte
5.58
6.47
6.41
4.75
5.8
Designer
Client
Christian Louboutin
Floor area
260 ㎡
Completion
2020
Decorative Painting
Production Assistance: Paper Animals
Photography