Enjoy 2 free articles a month. For unlimited access, get a membership now.

FREITAG Store Silom by Pronto

Freitag Lab.

SAVE SUBMISSION
Silver
Gold
Adisorn Ruangsiridecha
Adisorn Ruangsiridecha
Adisorn Ruangsiridecha
Adisorn Ruangsiridecha

1 / 7

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.33
7.70
7.43
7.95
7.61
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
The design is quite avant-garde and...
9
8
9
7
8.25
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
Very refreshing way to use display...
8
8
9
7
8
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
8
8
9
7
8
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
9
8
9
9
8.75
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
This project is an interesting expl...
8
8.5
8.5
7
8
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
8.5
8.8
9
8.5
8.7
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
Impressive design. The claim on sus...
8
8
8
3
6.75
Mariana Schimidt
Mariana Schimidt Founder at MNMA studio
9
9
9
6
8.25
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
7.5
7
7.5
7
7.25
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
7.29
8.1
7.47
7.92
7.7
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
6
6
6
5
5.75
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
interesting use of monolithic mater...
8
8
8.5
5
7.38
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
7
7
7
5
6.5
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
7
8
8.5
7
7.63
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
8
8
9
8
8.25
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
7.5
7
8
4
6.63
Yan Zhang
Yan Zhang Cofounder at say architects
7.54
7.33
7.64
6.19
7.18
Jianan Shan
Jianan Shan Cofounder at say architects
6.61
7.33
8.47
6.19
7.15
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Single-Brand Store of the Year
7.53
8.23
7.97
8.51
8.06
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
The design is quite avant-garde and...
9
8
9
7
8.25
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
Very refreshing way to use display...
8
8
9
7
8
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
8
8
9
7
8
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
9
8
9
9
8.75
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
This project is an interesting expl...
8
8.5
8.5
7
8
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
8.5
8.8
9
8.5
8.7
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
Impressive design. The claim on sus...
8
8
8
3
6.75
Mariana Schimidt
Mariana Schimidt Founder at MNMA studio
9
9
9
6
8.25
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
7.5
7
7.5
7
7.25
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
7.29
8.1
7.47
7.92
7.7
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
6
6
6
5
5.75
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
interesting use of monolithic mater...
8
8
8.5
5
7.38
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
7
7
7
5
6.5
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
7
8
8.5
7
7.63
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
8
8
9
8
8.25
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
7.5
7
8
4
6.63
Yan Zhang
Yan Zhang Cofounder at say architects
7.54
7.33
7.64
6.19
7.18
Jianan Shan
Jianan Shan Cofounder at say architects
6.61
7.33
8.47
6.19
7.15
Client
FREITAG lab. ag
Floor area
100 ㎡
Completion
2021
Social Media
Instagram Facebook Linkedin

It’s pretty wild in Bangkok’s Silom district. Especially at night. During the day, a new FREITAG store now attracts visitors with 1200 one-off bags and countless accessories made from used truck tarps. As with the first store in Bangkok’s Siam district and the one in Chiang Mai, the Zurich bag manufacturers are relying on their long-standing and locally well-established partner Pronto for the new opening. 

The 100-sq.m store is divided into two zones: the sales area, and the Sweat-Yourself Shop, where DIY-minded consumers can assemble and put the final touches to their own unique items using semi-finished products and tarp remnants from the F-actory in Zurich. The interior architecture and store design, an amazing mix of customer-friendly heights and upcycled elements, were created in collaboration with local Supermachine Studio. The F-shelves extend from floor to ceiling with two large mirrors at either end. And because the ceiling is so high, a factory-style mezzanine has been integrated.

So, for anyone interested, there’s a fantastic view of the entire collection of one-off items from this mezzanine floor. You can get back down to ground level using the staircase or a fireman’s pole. And to cushion your landing, there’s a gymnastics mat from Swiss manufacturers Alder + Eisenhut that also has a cover made of a used truck tarp. 

Opposite the dizzying wall of shelves are counters with surfaces made of used tire rubber. When old truck tires need retreading, the worn-out tread is removed and replaced. A local supplier has pressed the resulting rubber waste into sheets that now complement the FREITAG display system. In the Sweat-Yourself Shop, semi-finished F719 MEL BANGKOK tote bags in every imaginable shade of blue await a customized DIY finish. The large circle in the middle simply calls out to be embellished as attractively as possible with tarp remnants. Hundreds of tarp pieces hang above the worktable in a motorized cage. All loosely related to the credo: Release your creative beast.