The »Frames« window display was designed for multiple uses, easy application and last but not least for an emotional presentation. The frame-in-frame construction makes it possible to turn the images for double purpose. So the installation can be equipped with two themes at one time - just turning the images creates a new look. 
Positioning the inner frame in an angle to the outer frame adds depth to the installation. 
The outer frame can be equipped with colored edges to match the current theme even better. 
Due to various frame sizes the set fits into a wide array of window sizes.
The 3 phases of this window concept were spring, summer and heritage, a special collection.
A variably spring moodboard makes a mind to mix and match. Photographed structures in strong colors according to the ESPRIT Spring campaign 2017 and colorful wooden frames bring the spring theme to life.
For the summer window models of leaves were attached to the fabric on which the matching motifs were printed adding an exceptional 3D-effect to this setting. Rife with plants this window promises a time full of sun, pleasure and lusher vegetation. 
The „Frames“-Concept was also adapted for the retro collection of ESPRIT. This collection reminds one of the early days of ESPRIT back in the 80ies when strong colors, strong patterns and large logos were the key features of the ESPRIT collection. As an add-on and to round up the image accessories are attached with a special magnetic structure to one of the slimframes.