Create:
1.The planar arrangement of radial design, 14 doorways surrounded by a fan-shaped planar showroom, customised globular light fittings surrounded by mid-air, reproducing the source of the brand in the universe. Outdoor light shines from the doorways into the showroom in a three-dimensional and dynamic way, implementing a sense of spatial transparency, giving the showroom a more unrestrained self-explanatory power and sculpting the shape of the space. The use of light, space and materials guides the visitor's emotional rhythm, reflecting the advantages of a large space to accommodate a variety of displays, creating a different kind of exhibition space.
2.The use of brushed stainless steel metal throughout the showroom creates a cool futuristic technological atmosphere, and the arcs of various distances are intertwined in the plane or façade relationship, blending into the overall spatial atmosphere, and finding a rhythm full of balance. The design breaks through the conventional practical field and explores into the field of art.
3.The 14 doorways are also 14 exhibition walls, each displaying products of different specifications, which are adjusted by metal inserts to show the diversity of products more flexibly. Above the exhibition wall is a multimedia digital screen, playing rhythmic music, the texture of the products on the screen of different shapes and sizes is like the Milky Way, and the ball-shaped lighting is like countless planets suspended therein, as if it were in the universe.
Innovation:
Break through the traditional ceramic tile showroom, to create a commercial, artistic new retail experience, exhibition space, to bring ceramic tile products closer to young consumers.
Breaking the traditional showroom moving line design, "de-motorisation", flexible shuttle between the display racks, giving the space the maximum degree of freedom. The display shelves jump out of the traditional combination of wood and flannel, using stainless steel, and carpeted in the user product selection area, between the cold and warm collision, the old and new alternation, through the creative play of different materials, giving a unique sensory experience.
Sustainability:
The designers used a large number of recyclable stainless steel materials in the overall design and construction selection of the showroom, as well as construction materials that can be dismantled and recycled twice, such as display racks and other products. The large floor-to-ceiling glass windows introduce a lot of light and reduce the use of lighting in the showroom.
Feature:
Explore the young consumer market based on brand culture and business trends.
Florina New Concept Exhibition Hall
Rationale International — Masanori Design Studio
Silver

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Client
Florina Cement Tile
Floor area
550 ㎡
Completion
2023
Furniture