Guangzhou, constantly regenerating itself over the past 100 years and envisioning of becoming a global super city, has recorded and witnessed the great process of urban evolution. Transportation drives urban development. Huadiwan, as one of the five earliest metro stations of Guangzhou constructed over 20 years ago, is undoubtedly the birth place of Guangzhou's miracle and also a symbolic sign of the super city dream. During the two decades of development, Huadiwan slowed down its pace and turned into an old memory of the super city. How can we live up to the glory and dream of this land? Together with Guangzhou Vanke Real Estate Co. Ltd., Karv One Design created a super city showroom for the future new city of Huadiwan. The design started with studying the unique regional cultural memory of Huadiwan followed by extracting and deriving the flower-themed IP for the project. The extensive use of curved shapes and open-space layout help create a wrap-around space experience. The whole space is shaped like a blooming flower, which is an element featured throughout the design. The large white flower petals in the reception area is the statement piece of the design while other elements such as the themed pendants and the background wall in the sandbox area are different interpretations of the flower theme. Seven modules of themed scenes, including floral art, coffee, books, bakery, children and parents, among others, are integrated to offer visitors multiple experience options, allowing people to immerse in it and unconsciously conceive the real life scenes of the future, and updating people's awareness of the future urban community life. The transparent glass curtain walls indicate different themed scenes in the space, exuding artistic appeal, just like theme windows, which not only fulfil the basic commercial functions required by the brand, but also create an innovative theme experience to attract visits from the social media. The process of urbanization has moved from a high speed to a high-quality development stage. The urban renewal in the new era is not only the transformation of properties and old buildings, but also the renewal of people's patterns of life in the context of their consumption being upgraded. As a window connecting the city and the ideal of contemporary human settlements, the city showroom no longer just pursues visual impact, but to embody and lead a better urban lifestyle. Design should always convey the ideal of life with a forward-looking attitude, and put beautiful life within people’s grasp. The project, consisting of different themed scenes of life, has created an urban cultural forest. It is like a super book cover for the upgrade of future urban life of Huadiwan and a large-scale innovation model created by the brand. Memorize the past and witness the new development of the city; buid on the thousand-year cultural legacy and set off anew. From the Bo Huang International Furniture Expo Centre to the Huadiwan Life Centre. The old buildings and spaces are now radiating new urban vitality. The condensed composite life experience renews people's understanding of the future urban community life box. Let us look forward to a renewed Huadiwan embracing the world again.
Florescene Guangzhou
Karv One Design
Bronze

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Location
Designer
Client
Guangzhou Vanke
Floor area
3466 ㎡
Completion
2020