Located in the heart of Milan, the Flexform showroom is envisioned as a flexible, reconfigurable display space for an all-encompassing experience of Flexform furniture and style. Inaugurated during the 60th edition of the international Salone del Mobile, Flexform’s first showroom in Italy occupies a surface area of 800 m2 over two floors ‒ 650 m2 on the ground floor and 150 m2 of loft space. Tailored to be a calm, welcoming space with large reflective windows that extend the showroom out into the urban landscape, the store encourages visitors to enjoy a journey among the various Flexform collections. 

The store design blends timeless materials, like large slabs of Vicenza stone sourced from the Laboratorio Morseletto quarries, and wall finishes masterfully executed by artisan Matteo Brioni, with the contemporary technical design of the false ceilings in painted stretched steel sheet and ‘tunable white’ LED lights, adjustable based on time of day or needs. “This project,” stated architect and designer Antonio Citterio, Chairman of ACPV ARCHITECTS, “is an additional link in my more than 40-year partnership with Flexform.” “The showroom,” adds Francesca Carlino, architect and partner of ACPV ARCHITECTS, “aims, above all, to inspire an experience. 

Like in a museum, where visitors come in and enjoy the works of art, our project for Flexform allows clients to fully experience the furnishings and admire the refinement of their details.” A dramatic backdrop of backlighted panels and draperies with graphic designs by Flexform art director, Christoph Radl, complete the flagship store’s decor. Flexform’s showroom is the latest addition to the series of retail projects by ACPV ARCHITECTS Antonio Citterio Patricia Viel. Among the most recent ACPV ARCHITECTS projects are the Bvlgari Hotel in Paris and the ‘La Bella Vita’ residential tower in Taichung (Taiwan), which incorporate furnishings from the Flexform collection in their decor.