The project Flavor Funhouse is part of the newly opened K11 Musea upscale 60,000 sq.ft shopping mall in Hong Kong. This one-floor area is required to be designed as a special retail zone in the basement of the building with shops and a food court. Its total area is approximately 30,000 sq.ft. The general design concept aims at re-creating a mix of exotically rustic and demi-extravagence experience for its customers walking down the street. The team is determined to offer an effortless enjoyment during shopping and a relaxing ambience in this fast-paced and stressful city.
Since the area is in the lower basement of the complex, the team worries its lack of natural sunlight and the limited headroom would weaken the overall customer experience. The food court occupies nearly half of the area, the space does not allow the passage to be arranged as circulated open ring-shape as on upper floors. Therefore an inviting environment is created using elements of street arcade which is generated through a series of Italian style shop front, to enhance the sense of space. Visitors will encounter an intriguing in-and-outdoor experience while walking along the street. The ceiling finishes in bronze metal racks is partly covered with fresh green psedo-ivy, and leaves some of the painted pipeducts visible to create a rustic but organic feeling. Stores on two sides with transparent bi-fold glass doors framed in rusty iron finish shop front also simulates the raw feeling and the exotic street scenery in European style.