The challenges and opportunities for bakeries in Germany and Europe require new thinking and new concepts. Consumer, shopping and nutritional behavior, health awareness and convenience orientation: the changes are obvious. AICHINGER Managing Director Oliver Blank: "Whether it's a traditional bakery or a bakery chain in competition with food retailing and system gastronomy, the bakery companies have to develop further. Added to this is digitization with new options for store and branch management as well as the combination of stationary business and online shopping. For bakers, new opportunities arise in existing store concepts, but also with completely new convenience concepts. "Under the motto FIT FOR FUTURE, AICHINGER shows how bakers can transform market changes and trends into opportunities and business success - from the intelligent detailed solution to the holistic shop concept.