Fisher & Paykel is New Zealand’s largest and longest-established design-led company. It is one of a handful of New Zealand companies developing consumer durables – at scale – for the global market.

EuroCucina is one of the world’s most important kitchen design exhibitions. Held annually in Milan, it is attended by influential companies looking to showcase product ranges and innovations to a discerning audience. For Fisher & Paykel, EuroCucina was an opportunity to clearly articulate and differentiate itself from its competitors.

The stand was designed to showcase a breadth of new generation company products across categories at the same time deliver a unique visitor experience.
The experience was developed to present the company, its history and focus on refined, timeless design within a bigger provenance story – Designed in New Zealand.