When Elio Fiorucci launched his brand in 1967 he revolutionized the fashion industry by creating not only a product, but the idea of a dream-like Fiorucci cosmos. 50 years after its inception, this iconic fashion brand invited Brinkworth and Wilson Brothers to create the first store for their illustrious comeback in the heart of London’s Soho.

By taking a jaw-dropping visual journey through the extensive Fiorucci archive, the result is a collaborative concept that celebrates the brands heritage whilst keeping a firm eye on the future.

Akin to a stage set the ground floor provides the flexibility of a theatrical environment for Fiorucci to completely transform the whole space for events and product launches. A prominent spiral staircase adorned with planting leads to a more chilled and domestic lounge area upstairs, inspired partly by the beautiful home of Cearar Manrique in Lanzarote

The whole concept is enriched with a resource of inspirational style, graphics and art of their past. Aside from playful retail elements, this area hosts a multitude of delightful features including a circular sofa, a neon palm tree mounted on a mirrored ceiling and a cocktail bar.