Seoul Dragon City Hotel located in Yongsan is a city in a city, the Korea fantasy, and a place where you can enjoy experiencing elaborate cuisine. We think that the hotel provides comfortable relaxation in a fantasy embraced city and originative experience.
The chinese restaurant, “Fei”, directly operated by the Dragon City hotel and the provider for new cultural experience is a brand that was newly established along the renewal of the hotel. As such, it needed to fulfill the needs of the global targets in search for a hotel and in addition, we thought it needed to correspond to the image of the brand Dragon City hotel possesses.
Labotory set the brand essence of Fei as “ Futuristic Neo City” and envisioning the streets of Hong Kong and through a new scenery of the city of an embraced delcalies, we designed the space of its cultural interactions, futuristic fantasy, and to express the new inspirations.
The space of Fei is divided into a public hall, semi- private booth, and private dining rooms according to the operational purposes and the needs. Therefore, by lowering the occlusives of the first visible place whening entering the space expressed the concept allowing the freely opened public hall to be placed. We designed the signature object on the ceiling to assertively state the concept while focusing on impact.
This signature object is a rough keystone finish that expresses the textures of the city, LED digital typo that expresses the futuristic city of the future and through the consolidation of the grid of FRP that covered that, we were able to express the surface of the city and the night streets of the lavish inner part of the city of Hong Kong.
Pursuing the configuration of this center oriented layout, the customer's entrance into the private rooms and semi- privates booths were placed off to both sides so that seats could be chosen according to your needs.
The private dining room was designed to accompany the mood with the public hall but more earnest and substantial to match the needs of the guests in the hotel for business purposes.
We Labotory proceed in designing the space of Fei as well as the common area. This common area is the foyer channeling with the newly created banquet hall and played the role to serve a required intermediate passage in the design languages of both Fei and the banquet hall.
Therefore, the overall brightness and the tone and mood was created to unite with the banquet hall but through the layered wall of the horizontal axis of Fei’s space and the post lighting of the vertical axis allowed each of them to function the functions of the space while commualizing the design language of the divergent moods in order to prevent heterogeneity.
Labotory hopes the space story of the newly created Fei positions as a Chinese restaurant surpassing the Dragon City hotel in delivering new culture as a brand.