Via S. Daniele, 16, 10036 Settimo Torinese TO, Italy
The project involves the complete refurbishment of an existing building to be transformed into the main production plant of Lavazza's new brand "1895byLavazza". The clients' idea was to create an innovative high-tech production site accessible and open to visitors, with a perspective of total transparency of both the coffee selection cycle and its processing. The immersive visit experience aims to place the production machines at the center; an industrial landscape to be crossed, through a highly immersive path. At the center of the building, we placed the production plant, while the other functional areas (tasting, labs, etc) have been chosen to gravitate around it. The machines can work constantly while the visitors can cross them in total safety thanks to a "bridge" built above them which allows you to "fly over" the production area becoming, thanks to the external backlighting, a luminous ribbon in the landscape of the machines.
Factory 1895
up-a Uboldi Paolo Architetti
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William Barrington-Binns
Director of Photography
at WBB & Co.
7
8
8
7
7.5
Corien Pompe
Chairman and Founder
at Donna e Mobile
7
7
7
5
6.5
Anastasia Karandinou
Architect, Senior Lecturer
at University of East London
6
8
6
5
6.25
Jasper Blüm
Senior Designer
at Colliers
7
7
8
6
7
Bret Recor
Founder & Creative Director
at Box Clever
7
8
7
6
7
Chen Xiaohu
Cofounder and Brand Director
at BloomDesign
6
8
6
7
6.75
Li Baolong
Cofounder and Creative Director
at BloomDesign
7
8
7
9
7.75
Jason Traves
Chief Creative Officer
at Lucky Fox
7
8
6
6
6.75
Joanna van der Linden
Global Retail Identity & Design Manager
at Nestlé Nespresso
Bravo to Lavazza, impressive new fa...
6
9
7
5
6.75
Johnny Chiu
Founder
at J.C. Architecture
6
7
7
7
6.75
Richard Parr
Founder
at Richard Parr Associates
4
8
7
3
5.5
Stefano Giussani
CEO
at Lissoni New York
7
7
6
6
6.5
Designer
Client
Lavazza Spa
Floor area
3000 ㎡
Completion
2021
exhibit design
graphic design
multimedia design
illustrations
cost control
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