The way we look at pictures has changed dramatically during the past decades. The media, especially social media and photographic technologies, have a major impact on todays product presentation and advertisement. With our presentation of the winners of the newcomer competition „ein&zwanzig – world’s finest design talents“ we aimed to create unique – photogenic – inspiring - imageries, conveying the award’s innovative spirit. The next generation of designers represents tomorrow’s innovations and new enthusiastic and idealistic trends – refreshingly non-conformist, experimental and without attention to market needs.