For their own brand presentation at the EuroShop 2020 raumwerk productions opted for abstract elegance: On the 52 sq m of the stand the experts for brand staging designed a spatial installation of curved lamella shapes which created the impression of a walk-in work of art. The optical highlight and eyecatcher was a six-metre sphere which stood for a stylised eye as a metaphor for the comprehensive, multi-perspective view that the manufacturer takes of all matters. Framed by a steel framework construction suspended from the ceiling with LED lighting, the huge sphere grabbed the attention of the guests with both static and moving light effects. The rounded shapes were continued on the floor where chromed rings served as displays for the mounted screens. The ensemble was rounded off by a curved bench of wooden slats which formed a lounge, whose dark aesthetics blended harmoniously into the pared downblack-and-gold colour spectrum of the rest of the booth.