To create and establish a new contemporary
yoga brand for hot power yoga.

We wanted to make the visitors, beginners and experienced yogi’s, feel that the most intense and challenging form of yoga is not only for a chosen few, but accessible to all. We created a space which embrace its visitors and making them feel welcome. We made the Customer journey as easy and enjoyable as possible, by addressing everything from booking your class online all through to the check-in experience in the studio. By lowering the barriers, making it easy to join, and easy to learn, we created a full customer experience , a yoga brand and an environment that reflects the progressive vision of our client with the ambition to grow beyond our dutch borders.